SEOUL COMMERCIAL AREA

연남동(홍대) 발달상권

마포구연남동· Area 437,447 m² · Area code 3120104 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩3.4MYoY
Stores32▼ -8.6% YoY
Sales per store₩107KYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2025 Q3 → 2025 Q4
Estimated sales▼ -51.2%
Stores±0.0%
Sales per store▼ -51.2%
Market size
Estimated sales (quarter)
₩3.4M
vs 2024Q4
Estimated transactions
1,056
Per-store economics
Estimated sales per store
₩107K
vs a year ago
Per transaction
₩3K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3.4M – ₩7M
20212022202320242025
₩3.4M
Stores14 – 35
20212022202320242025
1532
Sales per store₩107K – ₩219K
20212022202320242025
₩107K
Openings0 – 5
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share3% – 7%
20212022202320242025
7%3%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -8.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
32
vs a year ago
-8.6%
Franchise share
3% (1/32)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩3.4M
Stores 2024 Q1 → 2025 Q4
2532
Sales per store 2024 Q1 → 2025 Q4
₩107K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1413%
  • 14–1731%
  • 17–2153%
  • 21–240%
Age
  • 10s8%
  • 20s55%
  • 30s29%
  • 40s0%
  • 50s6%
  • 60+2%
Weekday / weekend
  • Weekday66%
  • Weekend34%
Day of week
  • Mon19%
  • Tue9%
  • Wed9%
  • Thu14%
  • Fri16%
  • Sat18%
  • Sun16%
Gender
  • Male60%
  • Female40%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3.4M32-8.6%₩107K003%
2025Q3₩7M32-5.9%₩219K003%
2025Q231+3.3%023%
2025Q133+32.0%023%
2024Q435+75.0%103%
2024Q334+112.5%403%
2024Q230+87.5%503%
2024Q125+47.1%504%
2023Q420+17.6%405%
2023Q316-5.9%006%
2023Q2160.0%016%
2023Q117+6.3%226%
2022Q417+6.3%226%
2022Q317+13.3%216%
2022Q216+14.3%006%
2022Q116+6.7%116%
2021Q416216%
2021Q315107%
2021Q214127%
2021Q115107%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.