SEOUL COMMERCIAL AREA

연남동(홍대) 발달상권

마포구연남동· Area 437,447 m² · Area code 3120104 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

세탁소 2025 Q4 · Seoul data

Estimated sales (quarter)₩76.9M▼ -13.1% YoY
Stores8▲ +14.3% YoY
Sales per store₩9.6M▼ -24.0% YoY

Reading this area Stores rose 14.3% from a year earlier while estimated sales stayed about the same (-13.1%), so sales per store fell 24.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -4.3%
Stores▲ +14.3%
Sales per store▼ -16.3%
Market size
Estimated sales (quarter)
₩76.9M
vs 2024Q4
-13.1%
Estimated transactions
4,417
Per-store economics
Estimated sales per store
₩9.6M
vs a year ago
-24.0%
Per transaction
₩17K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩67.2M – ₩123.2M
20212022202320242025
₩80.4M₩76.9M
Stores6 – 9
20212022202320242025
78
Sales per store₩8.6M – ₩20.5M
20212022202320242025
₩11.5M₩9.6M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share11% – 17%
20212022202320242025
14%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.1%, stores YoY +14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
+14.3%
Franchise share
13% (1/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩78.6M₩76.9M
Stores 2024 Q1 → 2025 Q4
68
Sales per store 2024 Q1 → 2025 Q4
₩13.1M₩9.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–1114%
  • 11–1421%
  • 14–1731%
  • 17–2127%
  • 21–245%
Age
  • 10s0%
  • 20s16%
  • 30s24%
  • 40s22%
  • 50s19%
  • 60+18%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon14%
  • Tue17%
  • Wed19%
  • Thu14%
  • Fri13%
  • Sat18%
  • Sun5%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩76.9M-13.1%8+14.3%₩9.6M-24.0%0013%Possible crowding
2025Q3₩68.5M-4.3%8+33.3%₩8.6M-28.2%1013%Possible crowding
2025Q2₩113.9M-7.6%7+16.7%₩16.3M-20.8%0014%Possible crowding
2025Q1₩85.5M+8.7%7+16.7%₩12.2M-6.8%0014%Competition inflow
2024Q4₩88.6M-3.1%7+16.7%₩12.7M-17.0%1014%Possible crowding
2024Q3₩71.6M-12.5%60.0%₩11.9M-12.5%0017%Mixed
2024Q2₩123.2M+16.0%60.0%₩20.5M+16.0%0017%Growing
2024Q1₩78.6M-18.9%60.0%₩13.1M-18.9%0017%Mixed
2023Q4₩91.4M-1.1%60.0%₩15.2M-1.1%0017%Mixed
2023Q3₩81.8M+11.8%6-14.3%₩13.6M+30.4%0017%Mixed
2023Q2₩106.2M+3.8%6-14.3%₩17.7M+21.1%0017%Mixed
2023Q1₩97M+12.0%6-14.3%₩16.2M+30.6%0017%Mixed
2022Q4₩92.5M+10.8%6-14.3%₩15.4M+29.2%0117%Mixed
2022Q3₩73.2M+8.9%70.0%₩10.5M+8.9%0014%Growing
2022Q2₩102.3M+7.6%7-22.2%₩14.6M+38.4%0014%Mixed
2022Q1₩86.6M+7.7%70.0%₩12.4M+7.7%0014%Growing
2021Q4₩83.5M7₩11.9M0014%
2021Q3₩67.2M7₩9.6M0214%
2021Q2₩95.1M9₩10.6M2011%
2021Q1₩80.4M7₩11.5M0014%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.