SEOUL COMMERCIAL AREA

연남동(홍대) 발달상권

마포구연남동· Area 437,447 m² · Area code 3120104 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치과의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,366.9M▲ +16.4% YoY
Stores10±0.0% YoY
Sales per store₩136.7M▲ +16.4% YoY

Reading this area Estimated sales rose 16.4% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 16.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -16.8%
Stores▲ +11.1%
Sales per store▼ -25.1%
Market size
Estimated sales (quarter)
₩1,366.9M
vs 2024Q4
+16.4%
Estimated transactions
10,385
Per-store economics
Estimated sales per store
₩136.7M
vs a year ago
+16.4%
Per transaction
₩132K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,165M – ₩1,903.6M
20212022202320242025
₩1,642.4M₩1,366.9M
Stores9 – 10
20212022202320242025
910
Sales per store₩116.5M – ₩190.4M
20212022202320242025
₩182.5M₩136.7M
Openings0 – 1
20212022202320242025
10
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +16.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
0.0%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,821.8M₩1,366.9M
Stores 2024 Q1 → 2025 Q4
1010
Sales per store 2024 Q1 → 2025 Q4
₩182.2M₩136.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1113%
  • 11–1432%
  • 14–1727%
  • 17–2128%
  • 21–240%
Age
  • 10s0%
  • 20s5%
  • 30s16%
  • 40s25%
  • 50s30%
  • 60+24%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon22%
  • Tue21%
  • Wed12%
  • Thu12%
  • Fri23%
  • Sat10%
  • Sun0%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,366.9M+16.4%100.0%₩136.7M+16.4%000%Growing
2025Q3₩1,518.4M+8.4%100.0%₩151.8M+8.4%000%Growing
2025Q2₩1,165M-19.1%100.0%₩116.5M-19.1%000%Mixed
2025Q1₩1,279.6M-29.8%100.0%₩128M-29.8%110%Mixed
2024Q4₩1,174M-9.2%100.0%₩117.4M-9.2%000%Mixed
2024Q3₩1,400.7M-3.0%100.0%₩140.1M-3.0%000%Mixed
2024Q2₩1,441M+17.0%100.0%₩144.1M+17.0%000%Growing
2024Q1₩1,821.8M-4.3%100.0%₩182.2M-4.3%000%Mixed
2023Q4₩1,293.2M-22.1%10+11.1%₩129.3M-29.8%000%Possible crowding
2023Q3₩1,444.2M-14.8%10+11.1%₩144.4M-23.3%000%Possible crowding
2023Q2₩1,232.1M-24.2%10+11.1%₩123.2M-31.8%000%Possible crowding
2023Q1₩1,903.6M+25.9%10+11.1%₩190.4M+13.3%100%Growing
2022Q4₩1,659.1M+9.6%90.0%₩184.3M+9.6%000%Growing
2022Q3₩1,695.6M+1.4%90.0%₩188.4M+1.4%000%Mixed
2022Q2₩1,625M+2.6%90.0%₩180.6M+2.6%000%Mixed
2022Q1₩1,511.9M-8.0%90.0%₩168M-8.0%000%Mixed
2021Q4₩1,513.6M9₩168.2M000%
2021Q3₩1,672.2M9₩185.8M000%
2021Q2₩1,584.1M9₩176M000%
2021Q1₩1,642.4M9₩182.5M110%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.