SEOUL COMMERCIAL AREA

연남동(홍대) Developed area

Mapo-gu (마포구) 연남동· Area 437,447 m² · Area code 3120104 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,313.1M▼ -5.7% YoY
Stores39▲ +14.7% YoY
Sales per store₩33.7M▼ -17.8% YoY

Reading this area Stores rose 14.7% from a year earlier while estimated sales stayed about the same (-5.7%), so sales per store fell 17.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +25.7%
Stores▲ +21.9%
Sales per store▲ +3.2%
Market size
Estimated sales (quarter)
₩1,313.1M
vs 2024Q4
-5.7%
Estimated transactions
29,308
Per-store economics
Estimated sales per store
₩33.7M
vs a year ago
-17.8%
Per transaction
₩45K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩933.1M – ₩1,707.3M
20212022202320242025
₩1,044.3M₩1,313.1M
Stores31 – 39
20212022202320242025
3239
Sales per store₩27.5M – ₩50.2M
20212022202320242025
₩32.6M₩33.7M
Openings0 – 3
20212022202320242025
01
Closings0 – 4
20212022202320242025
11
Franchise share0% – 3%
20212022202320242025
0%3%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.7%, stores YoY +14.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
39
vs a year ago
+14.7%
Franchise share
3% (1/39)
Movement
Openings (rate)
1 (3%)
Closings (rate)
1 (3%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,227.4M₩1,313.1M
Stores 2024 Q1 → 2025 Q4
3239
Sales per store 2024 Q1 → 2025 Q4
₩38.4M₩33.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–110%
  • 11–1414%
  • 14–1710%
  • 17–2139%
  • 21–2428%
Age
  • 10s1%
  • 20s24%
  • 30s35%
  • 40s18%
  • 50s14%
  • 60+8%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon12%
  • Tue8%
  • Wed14%
  • Thu12%
  • Fri17%
  • Sat20%
  • Sun16%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,313.1M-5.7%39+14.7%₩33.7M-17.8%113%Possible crowding
2025Q3₩1,284M+19.5%39+21.9%₩32.9M-2.0%213%Mixed
2025Q2₩1,190.9M+3.3%38+22.6%₩31.3M-15.8%103%Competition inflow
2025Q1₩1,017.7M-17.1%37+15.6%₩27.5M-28.3%203%Possible crowding
2024Q4₩1,391.8M+5.5%34-2.9%₩40.9M+8.6%313%Growing
2024Q3₩1,074.8M-22.1%32-5.9%₩33.6M-17.3%103%Shrinking
2024Q2₩1,153.3M-20.1%31-6.1%₩37.2M-15.0%013%Shrinking
2024Q1₩1,227.4M-20.2%32-8.6%₩38.4M-12.7%033%Shrinking
2023Q4₩1,319.1M-22.7%35+2.9%₩37.7M-24.9%323%Mixed
2023Q3₩1,380.3M-14.3%34-8.1%₩40.6M-6.7%323%Shrinking
2023Q2₩1,444.3M+0.7%33-10.8%₩43.8M+13.0%243%Possible recovery
2023Q1₩1,538.5M+45.0%350.0%₩44M+45.0%103%Growing
2022Q4₩1,707.3M+30.4%34+6.3%₩50.2M+22.7%033%Growing
2022Q3₩1,610.4M+72.6%37+12.1%₩43.5M+53.9%113%Growing
2022Q2₩1,433.6M+7.1%37+8.8%₩38.7M-1.6%313%Mixed
2022Q1₩1,061.2M+1.6%35+9.4%₩30.3M-7.1%303%Possible crowding
2021Q4₩1,309.7M32₩40.9M123%
2021Q3₩933.1M33₩28.3M113%
2021Q2₩1,338.5M34₩39.4M200%
2021Q1₩1,044.3M32₩32.6M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.