SEOUL COMMERCIAL AREA

연남동(홍대) Developed area

Mapo-gu (마포구) 연남동· Area 437,447 m² · Area code 3120104 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩197.4M▲ +134.8% YoY
Stores34▲ +13.3% YoY
Sales per store₩5.8M▲ +107.2% YoY

Reading this area Estimated sales rose 134.8% from a year earlier while stores were up 13.3%, so sales per store also rose 107.2%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -14.8%
Stores▲ +47.8%
Sales per store▼ -42.4%
Market size
Estimated sales (quarter)
₩197.4M
vs 2024Q4
+134.8%
Estimated transactions
783
Per-store economics
Estimated sales per store
₩5.8M
vs a year ago
+107.2%
Per transaction
₩252K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩59.9M – ₩257.1M
20212022202320242025
₩231.7M₩197.4M
Stores23 – 34
20212022202320242025
2334
Sales per store₩2M – ₩10.1M
20212022202320242025
₩10.1M₩5.8M
Openings0 – 5
20212022202320242025
10
Closings0 – 4
20212022202320242025
10
Franchise share3% – 4%
20212022202320242025
4%3%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +134.8%, stores YoY +13.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
34
vs a year ago
+13.3%
Franchise share
3% (1/34)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩87.9M₩197.4M
Stores 2024 Q1 → 2025 Q4
3034
Sales per store 2024 Q1 → 2025 Q4
₩2.9M₩5.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1110%
  • 11–1421%
  • 14–1717%
  • 17–2136%
  • 21–2416%
Age
  • 10s0%
  • 20s22%
  • 30s26%
  • 40s11%
  • 50s18%
  • 60+23%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon30%
  • Tue7%
  • Wed16%
  • Thu12%
  • Fri14%
  • Sat16%
  • Sun5%
Gender
  • Male47%
  • Female53%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩197.4M+134.8%34+13.3%₩5.8M+107.2%003%Growing
2025Q3₩257.1M+329.3%34+13.3%₩7.6M+278.8%543%Growing
2025Q2₩179.3M+75.8%33+6.5%₩5.4M+65.1%413%Growing
2025Q1₩101.4M+15.4%300.0%₩3.4M+15.4%003%Growing
2024Q4₩84.1M-1.4%30+3.4%₩2.8M-4.7%113%Possible crowding
2024Q3₩59.9M-33.8%30+7.1%₩2M-38.2%013%Possible crowding
2024Q2₩102M+7.3%31+10.7%₩3.3M-3.1%103%Competition inflow
2024Q1₩87.9M-23.2%30+3.4%₩2.9M-25.8%213%Possible crowding
2023Q4₩85.3M-24.5%290.0%₩2.9M-24.5%213%Mixed
2023Q3₩90.5M-24.6%28-3.4%₩3.2M-21.9%114%Shrinking
2023Q2₩95.1M-2.2%28-3.4%₩3.4M+1.3%124%Mixed
2023Q1₩114.4M-33.0%29+20.8%₩3.9M-44.5%223%Possible crowding
2022Q4₩112.9M-31.0%29+26.1%₩3.9M-45.3%003%Possible crowding
2022Q3₩120M-36.1%29+20.8%₩4.1M-47.1%113%Possible crowding
2022Q2₩97.2M-46.5%29+20.8%₩3.4M-55.7%503%Possible crowding
2022Q1₩170.8M-26.3%24+4.3%₩7.1M-29.4%104%Possible crowding
2021Q4₩163.8M23₩7.1M124%
2021Q3₩187.8M24₩7.8M004%
2021Q2₩181.6M24₩7.6M214%
2021Q1₩231.7M23₩10.1M114%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.