SEOUL COMMERCIAL AREA

신논현역 발달상권

강남구논현1동· Area 382,392 m² · Area code 3120187 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩30,537.6M▲ +4.5% YoY
Stores250▲ +4.2% YoY
Sales per store₩122.2M▲ +0.3% YoY

Reading this area Against a year earlier, estimated sales +4.5%, stores +4.2% and sales per store +0.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +104.2%
Stores▲ +13.1%
Sales per store▲ +80.5%
Market size
Estimated sales (quarter)
₩30,537.6M
vs 2024Q4
+4.5%
Estimated transactions
577,100
Per-store economics
Estimated sales per store
₩122.2M
vs a year ago
+0.3%
Per transaction
₩53K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩14,241.1M – ₩30,537.6M
20212022202320242025
₩14,954.1M₩30,537.6M
Stores210 – 250
20212022202320242025
221250
Sales per store₩64.1M – ₩132.1M
20212022202320242025
₩67.7M₩122.2M
Openings5 – 18
20212022202320242025
98
Closings3 – 21
20212022202320242025
64
Franchise share12% – 20%
20212022202320242025
20%12%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +4.5%, stores YoY +4.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
250
vs a year ago
+4.2%
Franchise share
12% (30/250)
Movement
Openings (rate)
8 (3%)
Closings (rate)
4 (1%)
Net store change
+4
Estimated sales 2024 Q1 → 2025 Q4
₩28,621.5M₩30,537.6M
Stores 2024 Q1 → 2025 Q4
236250
Sales per store 2024 Q1 → 2025 Q4
₩121.3M₩122.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–112%
  • 11–1420%
  • 14–176%
  • 17–2142%
  • 21–2425%
Age
  • 10s0%
  • 20s20%
  • 30s35%
  • 40s20%
  • 50s15%
  • 60+10%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon13%
  • Tue15%
  • Wed16%
  • Thu15%
  • Fri18%
  • Sat15%
  • Sun8%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩30,537.6M+4.5%250+4.2%₩122.2M+0.3%8412%Mixed
2025Q3₩27,189.3M+4.6%246+7.0%₩110.5M-2.2%121413%Mixed
2025Q2₩25,820.7M-4.6%247+3.8%₩104.5M-8.1%8814%Possible crowding
2025Q1₩25,934.7M-9.4%246+4.2%₩105.4M-13.1%9414%Possible crowding
2024Q4₩29,229.7M-3.3%240+2.1%₩121.8M-5.3%18915%Mixed
2024Q3₩25,987.2M-1.4%230-2.1%₩113M+0.7%122116%Mixed
2024Q2₩27,067.3M+5.3%238+3.5%₩113.7M+1.7%91016%Mixed
2024Q1₩28,621.5M+6.6%236+6.3%₩121.3M+0.3%11817%Mixed
2023Q4₩30,235.8M+5.5%235+8.3%₩128.7M-2.6%111217%Mixed
2023Q3₩26,362.3M-0.6%235+11.9%₩112.2M-11.2%10317%Possible crowding
2023Q2₩25,715.1M-1.8%230+7.0%₩111.8M-8.2%13717%Possible crowding
2023Q1₩26,842.3M+50.6%222+2.3%₩120.9M+47.2%13818%Growing
2022Q4₩28,666.3M+28.1%217-3.1%₩132.1M+32.2%13418%Mixed
2022Q3₩26,516.8M+86.2%210-5.4%₩126.3M+96.8%71318%Mixed
2022Q2₩26,198.9M+44.5%215-4.4%₩121.9M+51.3%5718%Mixed
2022Q1₩17,821.9M+19.2%217-1.8%₩82.1M+21.4%51518%Growing
2021Q4₩22,377.3M224₩99.9M111019%
2021Q3₩14,241.1M222₩64.1M91419%
2021Q2₩18,124.8M225₩80.6M14920%
2021Q1₩14,954.1M221₩67.7M9620%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.