SEOUL COMMERCIAL AREA

신논현역 발달상권

강남구논현1동· Area 382,392 m² · Area code 3120187 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores8▼ -11.1% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2022 Q3 → 2023 Q4
Estimated sales▼ -42.6%
Stores±0.0%
Sales per store▼ -42.6%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩84M – ₩20,607M
20212022202320242025
Stores8 – 11
20212022202320242025
88
Sales per store₩7.6M – ₩2,060.7M
20212022202320242025
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share9% – 13%
20212022202320242025
13%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-11.1%
Franchise share
13% (1/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
108
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1144%
  • 11–1456%
  • 14–170%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s6%
  • 30s10%
  • 40s62%
  • 50s22%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon22%
  • Tue0%
  • Wed0%
  • Thu0%
  • Fri78%
  • Sat0%
  • Sun0%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2023 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q48-11.1%0013%
2025Q38-11.1%0013%
2025Q28-11.1%0113%
2025Q19-10.0%0011%
2024Q49-10.0%0011%
2024Q39-10.0%0011%
2024Q29-18.2%0111%
2024Q110-9.1%0010%
2023Q4₩9,332M+185.9%10-9.1%₩933.2M+214.4%0010%Mixed
2023Q3₩20,607M+26.8%100.0%₩2,060.7M+26.8%0110%Growing
2023Q2₩84M11+22.2%₩7.6M009%
2023Q1₩4,524.4M11+37.5%₩411.3M009%
2022Q4₩3,264.6M11+37.5%₩296.8M109%
2022Q3₩16,257.1M10+25.0%₩1,625.7M1010%
2022Q29+12.5%1011%
2022Q180.0%0013%
2021Q480013%
2021Q380013%
2021Q280013%
2021Q180013%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2023-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.