SEOUL COMMERCIAL AREA

신논현역 발달상권

강남구논현1동· Area 382,392 m² · Area code 3120187 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩60.9M▲ +522.5% YoY
Stores29±0.0% YoY
Sales per store₩2.1M▲ +522.5% YoY

Reading this area Estimated sales rose 522.5% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 522.5%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1687.1%
Stores▲ +52.6%
Sales per store▲ +1070.9%
Market size
Estimated sales (quarter)
₩60.9M
vs 2024Q4
+522.5%
Estimated transactions
231
Per-store economics
Estimated sales per store
₩2.1M
vs a year ago
+522.5%
Per transaction
₩264K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3.4M – ₩60.9M
20212022202320242025
₩3.4M₩60.9M
Stores19 – 31
20212022202320242025
1929
Sales per store₩179K – ₩2.1M
20212022202320242025
₩179K₩2.1M
Openings0 – 5
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share3% – 5%
20212022202320242025
5%3%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +522.5%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
29
vs a year ago
0.0%
Franchise share
3% (1/29)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩7.4M₩60.9M
Stores 2024 Q1 → 2025 Q4
2629
Sales per store 2024 Q1 → 2025 Q4
₩283K₩2.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–1777%
  • 17–2123%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s14%
  • 40s66%
  • 50s9%
  • 60+11%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon26%
  • Tue2%
  • Wed35%
  • Thu9%
  • Fri28%
  • Sat0%
  • Sun0%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩60.9M+522.5%290.0%₩2.1M+522.5%003%Growing
2025Q3₩40.6M+284.4%29+7.4%₩1.4M+257.9%013%Growing
2025Q2₩20M-1.6%30+20.0%₩667K-18.0%013%Possible crowding
2025Q1₩18M+144.8%31+19.2%₩582K+105.3%203%Growing
2024Q4₩9.8M-29.9%29+26.1%₩338K-44.4%313%Possible crowding
2024Q3₩10.6M-20.7%27+17.4%₩391K-32.4%314%Possible crowding
2024Q2₩20.4M+38.1%25+4.2%₩814K+32.5%014%Growing
2024Q1₩7.4M-42.2%26+13.0%₩283K-48.9%524%Possible crowding
2023Q4₩14M23+9.5%₩607K004%
2023Q3₩13.3M+17.5%23+9.5%₩579K+7.3%014%Growing
2023Q2₩14.7M24+9.1%₩614K104%
2023Q1₩12.8M+43.2%230.0%₩555K+43.2%204%Growing
2022Q4210.0%005%
2022Q3₩11.3M21+5.0%₩540K125%
2022Q222+10.0%015%
2022Q1₩8.9M+161.3%23+21.1%₩387K+115.8%204%Growing
2021Q4₩9.8M21₩466K105%
2021Q320005%
2021Q2₩5M20₩248K105%
2021Q1₩3.4M19₩179K005%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.