SEOUL COMMERCIAL AREA

신논현역 발달상권

강남구논현1동· Area 382,392 m² · Area code 3120187 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치과의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,773.1M▼ -31.3% YoY
Stores31▼ -3.1% YoY
Sales per store₩154M▼ -29.1% YoY

Reading this area Estimated sales fell 31.3% from a year earlier and stores fell 3.1%. Sales per store are down 29.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -29.0%
Stores▼ -8.8%
Sales per store▼ -22.1%
Market size
Estimated sales (quarter)
₩4,773.1M
vs 2024Q4
-31.3%
Estimated transactions
14,519
Per-store economics
Estimated sales per store
₩154M
vs a year ago
-29.1%
Per transaction
₩329K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,955.2M – ₩7,591.3M
20212022202320242025
₩6,722.5M₩4,773.1M
Stores31 – 34
20212022202320242025
3431
Sales per store₩95.3M – ₩237.2M
20212022202320242025
₩197.7M₩154M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -31.3%, stores YoY -3.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
31
vs a year ago
-3.1%
Franchise share
0% (0/31)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩7,129M₩4,773.1M
Stores 2024 Q1 → 2025 Q4
3231
Sales per store 2024 Q1 → 2025 Q4
₩222.8M₩154M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1115%
  • 11–1429%
  • 14–1725%
  • 17–2130%
  • 21–240%
Age
  • 10s1%
  • 20s26%
  • 30s26%
  • 40s23%
  • 50s15%
  • 60+10%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon21%
  • Tue25%
  • Wed6%
  • Thu15%
  • Fri13%
  • Sat16%
  • Sun2%
Gender
  • Male34%
  • Female66%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,773.1M-31.3%31-3.1%₩154M-29.1%000%Shrinking
2025Q3₩6,913.1M-0.2%31-3.1%₩223M+3.0%000%Possible recovery
2025Q2₩5,951M-6.2%31-3.1%₩192M-3.1%010%Shrinking
2025Q1₩7,591.3M+6.5%320.0%₩237.2M+6.5%110%Growing
2024Q4₩6,946.6M+37.7%32-3.0%₩217.1M+42.0%000%Mixed
2024Q3₩6,928M+13.9%32-3.0%₩216.5M+17.5%000%Mixed
2024Q2₩6,342.4M+54.9%320.0%₩198.2M+54.9%000%Growing
2024Q1₩7,129M+95.9%32+3.2%₩222.8M+89.8%010%Growing
2023Q4₩5,044.2M+46.6%33+6.5%₩152.9M+37.7%000%Growing
2023Q3₩6,081.3M+105.8%33+6.5%₩184.3M+93.3%100%Growing
2023Q2₩4,095.7M+13.3%32+3.2%₩128M+9.8%210%Growing
2023Q1₩3,638.7M-11.5%310.0%₩117.4M-11.5%000%Mixed
2022Q4₩3,440.2M-27.6%31-3.1%₩111M-25.2%000%Shrinking
2022Q3₩2,955.2M-41.5%31-6.1%₩95.3M-37.7%000%Shrinking
2022Q2₩3,614.1M-41.4%31-6.1%₩116.6M-37.6%000%Shrinking
2022Q1₩4,112.9M-38.8%31-8.8%₩132.7M-32.9%010%Shrinking
2021Q4₩4,750.4M32₩148.5M010%
2021Q3₩5,051.5M33₩153.1M000%
2021Q2₩6,164.3M33₩186.8M010%
2021Q1₩6,722.5M34₩197.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.