SEOUL COMMERCIAL AREA

신논현역 발달상권

강남구논현1동· Area 382,392 m² · Area code 3120187 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩671M▼ -19.6% YoY
Stores19▼ -5.0% YoY
Sales per store₩35.3M▼ -15.4% YoY

Reading this area Estimated sales fell 19.6% from a year earlier and stores fell 5.0%. Sales per store are down 15.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +181.2%
Stores▼ -32.1%
Sales per store▲ +314.4%
Market size
Estimated sales (quarter)
₩671M
vs 2024Q4
-19.6%
Estimated transactions
23,860
Per-store economics
Estimated sales per store
₩35.3M
vs a year ago
-15.4%
Per transaction
₩28K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩238.6M – ₩951.2M
20212022202320242025
₩238.6M₩671M
Stores19 – 28
20212022202320242025
2819
Sales per store₩8.5M – ₩43M
20212022202320242025
₩8.5M₩35.3M
Openings0 – 2
20212022202320242025
10
Closings0 – 3
20212022202320242025
22
Franchise share4% – 5%
20212022202320242025
4%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -19.6%, stores YoY -5.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
-5.0%
Franchise share
5% (1/19)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (10%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩733.1M₩671M
Stores 2024 Q1 → 2025 Q4
2119
Sales per store 2024 Q1 → 2025 Q4
₩34.9M₩35.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0643%
  • 06–116%
  • 11–141%
  • 14–172%
  • 17–2112%
  • 21–2437%
Age
  • 10s1%
  • 20s19%
  • 30s34%
  • 40s25%
  • 50s18%
  • 60+2%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon11%
  • Tue16%
  • Wed15%
  • Thu13%
  • Fri15%
  • Sat17%
  • Sun14%
Gender
  • Male73%
  • Female27%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩671M-19.6%19-5.0%₩35.3M-15.4%025%Shrinking
2025Q3₩578.4M-32.7%210.0%₩27.5M-32.7%005%Mixed
2025Q2₩652.8M-4.8%210.0%₩31.1M-4.8%105%Mixed
2025Q1₩785.6M+7.2%20-4.8%₩39.3M+12.5%005%Mixed
2024Q4₩834.8M-11.9%20-9.1%₩41.7M-3.0%015%Shrinking
2024Q3₩859.3M+17.9%210.0%₩40.9M+17.9%115%Growing
2024Q2₩685.5M-9.1%210.0%₩32.6M-9.1%005%Mixed
2024Q1₩733.1M-14.5%210.0%₩34.9M-14.5%015%Mixed
2023Q4₩947M+16.1%220.0%₩43M+16.1%105%Growing
2023Q3₩729M-6.5%21-8.7%₩34.7M+2.4%005%Shrinking
2023Q2₩754.3M-20.7%21-16.0%₩35.9M-5.6%005%Shrinking
2023Q1₩857.5M+131.9%21-12.5%₩40.8M+165.0%015%Mixed
2022Q4₩815.6M+7.2%22-15.4%₩37.1M+26.6%015%Mixed
2022Q3₩780M+212.8%23-17.9%₩33.9M+280.8%024%Mixed
2022Q2₩951.2M+179.8%25-10.7%₩38M+213.3%214%Mixed
2022Q1₩369.8M+55.0%24-14.3%₩15.4M+80.8%024%Mixed
2021Q4₩761.1M26₩29.3M134%
2021Q3₩249.3M28₩8.9M004%
2021Q2₩340M28₩12.1M114%
2021Q1₩238.6M28₩8.5M124%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.