SEOUL COMMERCIAL AREA

신논현역 발달상권

강남구논현1동· Area 382,392 m² · Area code 3120187 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가구 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores9▼ -10.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q2
Estimated sales▼ -98.8%
Stores▼ -10.0%
Sales per store▼ -98.7%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩17M – ₩2,200.1M
20212022202320242025
₩2,200.1M
Stores9 – 10
20212022202320242025
109
Sales per store₩1.7M – ₩227.3M
20212022202320242025
₩220M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -10.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
-10.0%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
Stores 2024 Q1 → 2025 Q4
109
Sales per store 2024 Q1 → 2025 Q4

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–14100%
  • 14–170%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s100%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue0%
  • Wed100%
  • Thu0%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2025 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q49-10.0%000%
2025Q39-10.0%000%
2025Q2₩25.7M-97.5%9-10.0%₩2.9M-97.2%000%Shrinking
2025Q19-10.0%010%
2024Q4₩337.1M100.0%₩33.7M000%
2024Q3100.0%000%
2024Q2₩1,024.1M+5930.3%100.0%₩102.4M+5930.3%000%Growing
2024Q110+11.1%000%
2023Q410+11.1%000%
2023Q310+11.1%000%
2023Q2₩17M-97.8%10+11.1%₩1.7M-98.0%100%Possible crowding
2023Q1₩561M+120.2%90.0%₩62.3M+120.2%000%Growing
2022Q4₩213.6M-89.6%90.0%₩23.7M-89.6%000%Mixed
2022Q3₩872.3M-7.7%90.0%₩96.9M-7.7%000%Mixed
2022Q2₩760.6M+299.5%90.0%₩84.5M+299.5%000%Growing
2022Q1₩254.7M-88.4%9-10.0%₩28.3M-87.1%000%Shrinking
2021Q4₩2,045.7M9₩227.3M000%
2021Q3₩945.1M9₩105M000%
2021Q2₩190.4M9₩21.2M010%
2021Q1₩2,200.1M10₩220M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.