SEOUL COMMERCIAL AREA

신논현역 발달상권

강남구논현1동· Area 382,392 m² · Area code 3120187 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩6,128M▲ +15.2% YoY
Stores36±0.0% YoY
Sales per store₩170.2M▲ +15.2% YoY

Reading this area Estimated sales rose 15.2% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 15.2%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +14.6%
Stores▲ +20.0%
Sales per store▼ -4.5%
Market size
Estimated sales (quarter)
₩6,128M
vs 2024Q4
+15.2%
Estimated transactions
281,278
Per-store economics
Estimated sales per store
₩170.2M
vs a year ago
+15.2%
Per transaction
₩22K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5,082.9M – ₩6,502.7M
20212022202320242025
₩5,349.3M₩6,128M
Stores30 – 38
20212022202320242025
3036
Sales per store₩146.6M – ₩216.8M
20212022202320242025
₩178.3M₩170.2M
Openings0 – 4
20212022202320242025
41
Closings0 – 4
20212022202320242025
22
Franchise share3% – 7%
20212022202320242025
3%6%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +15.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
36
vs a year ago
0.0%
Franchise share
6% (2/36)
Movement
Openings (rate)
1 (3%)
Closings (rate)
2 (5%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩5,663.9M₩6,128M
Stores 2024 Q1 → 2025 Q4
3636
Sales per store 2024 Q1 → 2025 Q4
₩157.3M₩170.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–065%
  • 06–1113%
  • 11–1428%
  • 14–1726%
  • 17–2122%
  • 21–247%
Age
  • 10s0%
  • 20s18%
  • 30s27%
  • 40s19%
  • 50s18%
  • 60+17%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon16%
  • Tue14%
  • Wed15%
  • Thu15%
  • Fri17%
  • Sat17%
  • Sun6%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩6,128M+15.2%360.0%₩170.2M+15.2%126%Growing
2025Q3₩5,569.5M+9.5%38+15.2%₩146.6M-4.9%313%Competition inflow
2025Q2₩5,562.1M+9.4%36+9.1%₩154.5M+0.3%436%Mixed
2025Q1₩5,728.8M+1.1%35-2.8%₩163.7M+4.0%016%Mixed
2024Q4₩5,320.4M-5.4%36+9.1%₩147.8M-13.3%306%Possible crowding
2024Q3₩5,084.3M-11.9%33+3.1%₩154.1M-14.5%116%Possible crowding
2024Q2₩5,082.9M-10.7%33+3.1%₩154M-13.4%146%Possible crowding
2024Q1₩5,663.9M-1.6%36+12.5%₩157.3M-12.5%306%Possible crowding
2023Q4₩5,624.8M+1.4%33+6.5%₩170.4M-4.8%106%Possible crowding
2023Q3₩5,769M-0.4%32+3.2%₩180.3M-3.5%116%Possible crowding
2023Q2₩5,694.8M+6.0%32+6.7%₩178M-0.6%006%Mixed
2023Q1₩5,755.3M-11.5%32+6.7%₩179.9M-17.0%106%Possible crowding
2022Q4₩5,548.8M+5.5%31+3.3%₩179M+2.1%006%Mixed
2022Q3₩5,791.5M+1.4%310.0%₩186.8M+1.4%106%Mixed
2022Q2₩5,372.8M+2.4%30-3.2%₩179.1M+5.8%107%Possible recovery
2022Q1₩6,502.7M+21.6%300.0%₩216.8M+21.6%113%Growing
2021Q4₩5,259.2M30₩175.3M013%
2021Q3₩5,713.8M31₩184.3M003%
2021Q2₩5,248.2M31₩169.3M103%
2021Q1₩5,349.3M30₩178.3M423%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.