SEOUL COMMERCIAL AREA

신논현역 발달상권

강남구논현1동· Area 382,392 m² · Area code 3120187 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,038.4M▼ -2.8% YoY
Stores22▼ -21.4% YoY
Sales per store₩47.2M▲ +23.8% YoY

Reading this area Stores fell 21.4% from a year earlier while estimated sales held at -2.8%, so sales per store rose 23.8%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -54.2%
Stores▼ -12.0%
Sales per store▼ -48.0%
Market size
Estimated sales (quarter)
₩1,038.4M
vs 2024Q4
-2.8%
Estimated transactions
29,146
Per-store economics
Estimated sales per store
₩47.2M
vs a year ago
+23.8%
Per transaction
₩36K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩748.1M – ₩2,701.2M
20212022202320242025
₩2,267.6M₩1,038.4M
Stores22 – 29
20212022202320242025
2522
Sales per store₩26.7M – ₩112.6M
20212022202320242025
₩90.7M₩47.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
02
Franchise share3% – 5%
20212022202320242025
4%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.8%, stores YoY -21.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
22
vs a year ago
-21.4%
Franchise share
5% (1/22)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (9%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩1,396.9M₩1,038.4M
Stores 2024 Q1 → 2025 Q4
2922
Sales per store 2024 Q1 → 2025 Q4
₩48.2M₩47.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1113%
  • 11–1468%
  • 14–1715%
  • 17–214%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s16%
  • 40s41%
  • 50s25%
  • 60+18%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon32%
  • Tue17%
  • Wed8%
  • Thu13%
  • Fri11%
  • Sat19%
  • Sun0%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,038.4M-2.8%22-21.4%₩47.2M+23.8%025%Possible recovery
2025Q3₩1,020.6M-1.5%24-14.3%₩42.5M+14.9%014%Possible recovery
2025Q2₩889.4M-29.5%26-10.3%₩34.2M-21.4%234%Shrinking
2025Q1₩1,372.7M-1.7%27-6.9%₩50.8M+5.5%004%Possible recovery
2024Q4₩1,067.8M+42.7%280.0%₩38.1M+42.7%114%Growing
2024Q3₩1,036.5M+5.4%280.0%₩37M+5.4%014%Growing
2024Q2₩1,261.8M+29.1%29+7.4%₩43.5M+20.2%003%Growing
2024Q1₩1,396.9M-34.8%29+7.4%₩48.2M-39.3%213%Possible crowding
2023Q4₩748.1M-60.9%28+7.7%₩26.7M-63.7%004%Possible crowding
2023Q3₩983M-35.7%28+12.0%₩35.1M-42.5%104%Possible crowding
2023Q2₩977.5M-48.2%27+8.0%₩36.2M-52.1%004%Possible crowding
2023Q1₩2,141.6M-1.9%27+8.0%₩79.3M-9.2%104%Possible crowding
2022Q4₩1,913.9M-20.7%26+13.0%₩73.6M-29.9%104%Possible crowding
2022Q3₩1,527.7M-40.1%25+4.2%₩61.1M-42.5%004%Possible crowding
2022Q2₩1,888.4M-30.1%25+4.2%₩75.5M-32.9%004%Possible crowding
2022Q1₩2,182.9M-3.7%250.0%₩87.3M-3.7%204%Mixed
2021Q4₩2,414.7M23₩105M124%
2021Q3₩2,552.4M24₩106.4M004%
2021Q2₩2,701.2M24₩112.6M014%
2021Q1₩2,267.6M25₩90.7M004%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.