SEOUL COMMERCIAL AREA

신논현역 발달상권

강남구논현1동· Area 382,392 m² · Area code 3120187 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

골프연습장 2025 Q4 · Seoul data

Estimated sales (quarter)₩476.6M▼ -14.0% YoY
Stores17±0.0% YoY
Sales per store₩28M▼ -14.0% YoY

Reading this area Against a year earlier, estimated sales -14.0%, stores 0.0% and sales per store -14.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +15.0%
Stores▲ +30.8%
Sales per store▼ -12.1%
Market size
Estimated sales (quarter)
₩476.6M
vs 2024Q4
-14.0%
Estimated transactions
7,211
Per-store economics
Estimated sales per store
₩28M
vs a year ago
-14.0%
Per transaction
₩66K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩302M – ₩694M
20212022202320242025
₩414.4M₩476.6M
Stores13 – 17
20212022202320242025
1317
Sales per store₩20.1M – ₩42.4M
20212022202320242025
₩31.9M₩28M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share6% – 18%
20212022202320242025
8%6%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -14.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
0.0%
Franchise share
6% (1/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩694M₩476.6M
Stores 2024 Q1 → 2025 Q4
1717
Sales per store 2024 Q1 → 2025 Q4
₩40.8M₩28M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–115%
  • 11–1412%
  • 14–1724%
  • 17–2135%
  • 21–2416%
Age
  • 10s0%
  • 20s6%
  • 30s28%
  • 40s35%
  • 50s21%
  • 60+11%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon12%
  • Tue13%
  • Wed14%
  • Thu19%
  • Fri10%
  • Sat25%
  • Sun8%
Gender
  • Male76%
  • Female24%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩476.6M-14.0%170.0%₩28M-14.0%006%Mixed
2025Q3₩573M-6.5%170.0%₩33.7M-6.5%006%Mixed
2025Q2₩538.9M+0.5%170.0%₩31.7M+0.5%216%Mixed
2025Q1₩594.2M-14.4%16-5.9%₩37.1M-9.0%016%Shrinking
2024Q4₩554.4M+48.3%170.0%₩32.6M+48.3%116%Growing
2024Q3₩612.8M+10.9%170.0%₩36M+10.9%026%Growing
2024Q2₩536.2M+0.4%170.0%₩31.5M+0.4%1118%Mixed
2024Q1₩694M+59.1%17+6.3%₩40.8M+49.7%1018%Growing
2023Q4₩373.8M-22.9%17+6.3%₩22M-27.4%3212%Possible crowding
2023Q3₩552.6M+24.1%170.0%₩32.5M+24.1%006%Growing
2023Q2₩534.1M+10.1%170.0%₩31.4M+10.1%106%Growing
2023Q1₩436.3M-31.7%160.0%₩27.3M-31.7%006%Mixed
2022Q4₩484.8M-28.6%160.0%₩30.3M-28.6%016%Mixed
2022Q3₩445.3M+47.4%17+13.3%₩26.2M+30.1%006%Growing
2022Q2₩485.2M+7.0%17+21.4%₩28.5M-11.9%106%Competition inflow
2022Q1₩638.6M+54.1%16+23.1%₩39.9M+25.2%006%Growing
2021Q4₩678.9M16₩42.4M106%
2021Q3₩302M15₩20.1M107%
2021Q2₩453.5M14₩32.4M107%
2021Q1₩414.4M13₩31.9M008%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.