SEOUL COMMERCIAL AREA

신논현역 Developed area

Gangnam-gu (강남구) 논현1동· Area 382,392 m² · Area code 3120187 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

PC방 2025 Q4 · Seoul data

Estimated sales (quarter)₩201.2M▼ -33.3% YoY
Stores8▼ -11.1% YoY
Sales per store₩25.1M▼ -25.0% YoY

Reading this area Estimated sales fell 33.3% from a year earlier and stores fell 11.1%. Sales per store are down 25.0%. (vs a year earlier: Sales↓ · Stores↓ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -29.7%
Stores▲ +33.3%
Sales per store▼ -47.3%
Market size
Estimated sales (quarter)
₩201.2M
vs 2024Q4
-33.3%
Estimated transactions
41,219
Per-store economics
Estimated sales per store
₩25.1M
vs a year ago
-25.0%
Per transaction
₩5K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩199.6M – ₩385.2M
20212022202320242025
₩286.3M₩201.2M
Stores6 – 9
20212022202320242025
68
Sales per store₩25M – ₩55M
20212022202320242025
₩47.7M₩25.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share11% – 17%
20212022202320242025
17%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -33.3%, stores YoY -11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
8
vs a year ago
-11.1%
Franchise share
13% (1/8)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩283.5M₩201.2M
Stores 2024 Q1 → 2025 Q4
98
Sales per store 2024 Q1 → 2025 Q4
₩31.5M₩25.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0618%
  • 06–116%
  • 11–1413%
  • 14–1718%
  • 17–2129%
  • 21–2416%
Age
  • 10s5%
  • 20s39%
  • 30s31%
  • 40s13%
  • 50s10%
  • 60+1%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon11%
  • Tue11%
  • Wed14%
  • Thu13%
  • Fri18%
  • Sat16%
  • Sun17%
Gender
  • Male67%
  • Female33%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩201.2M-33.3%8-11.1%₩25.1M-25.0%0013%Sales↓ · Stores↓ · Per store↓
2025Q3₩242.4M-22.5%8-11.1%₩30.3M-12.9%0013%Sales↓ · Stores↓ · Per store↓
2025Q2₩229.1M-15.1%8-11.1%₩28.6M-4.5%0013%Sales↓ · Stores↓ · Per store↓
2025Q1₩278.4M-1.8%8-11.1%₩34.8M+10.5%0113%Sales→ · Stores↓ · Per store↑
2024Q4₩301.8M-4.3%9+12.5%₩33.5M-15.0%1111%Sales↓ · Stores↑ · Per store↓
2024Q3₩313M-9.3%90.0%₩34.8M-9.3%1111%Sales↓ · Stores→ · Per store↓
2024Q2₩269.8M+1.4%90.0%₩30M+1.4%0011%Sales→ · Stores→ · Per store→
2024Q1₩283.5M+42.0%9+12.5%₩31.5M+26.2%1011%Sales↑ · Stores↑ · Per store↑
2023Q4₩315.4M+39.2%80.0%₩39.4M+39.2%0113%Sales↑ · Stores→ · Per store↑
2023Q3₩345.3M+5.4%9+28.6%₩38.4M-18.1%0011%Sales↑ · Stores↑ · Per store↓
2023Q2₩266.2M+3.1%9+28.6%₩29.6M-19.8%1011%Sales↑ · Stores↑ · Per store↓
2023Q1₩199.6M-10.5%8+14.3%₩25M-21.7%0013%Sales↓ · Stores↑ · Per store↓
2022Q4₩226.7M-25.5%8+33.3%₩28.3M-44.1%1013%Sales↓ · Stores↑ · Per store↓
2022Q3₩327.7M+10.2%70.0%₩46.8M+10.2%0014%Sales↑ · Stores→ · Per store↑
2022Q2₩258.2M-33.0%70.0%₩36.9M-33.0%0014%Sales↓ · Stores→ · Per store↓
2022Q1₩223M-22.1%7+16.7%₩31.9M-33.2%1014%Sales↓ · Stores↑ · Per store↓
2021Q4₩304.4M6₩50.7M0117%
2021Q3₩297.5M7₩42.5M1114%
2021Q2₩385.2M7₩55M1014%
2021Q1₩286.3M6₩47.7M0117%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.