SEOUL COMMERCIAL AREA

신논현역 Developed area

Gangnam-gu (강남구) 논현1동· Area 382,392 m² · Area code 3120187 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩853.2M▲ +42.8% YoY
Stores14▲ +7.7% YoY
Sales per store₩60.9M▲ +32.6% YoY

Reading this area Estimated sales rose 42.8% from a year earlier while stores were up 7.7%, so sales per store also rose 32.6%. (vs a year earlier: Sales↑ · Stores↑ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +36.4%
Stores▲ +55.6%
Sales per store▼ -12.3%
Market size
Estimated sales (quarter)
₩853.2M
vs 2024Q4
+42.8%
Estimated transactions
1,634
Per-store economics
Estimated sales per store
₩60.9M
vs a year ago
+32.6%
Per transaction
₩522K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩51.5M – ₩894.8M
20212022202320242025
₩625.6M₩853.2M
Stores9 – 14
20212022202320242025
914
Sales per store₩4.3M – ₩71.5M
20212022202320242025
₩69.5M₩60.9M
Openings0 – 1
20212022202320242025
01
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +42.8%, stores YoY +7.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
+7.7%
Franchise share
0% (0/14)
Movement
Openings (rate)
1 (7%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩827.9M₩853.2M
Stores 2024 Q1 → 2025 Q4
1214
Sales per store 2024 Q1 → 2025 Q4
₩69M₩60.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–147%
  • 14–1725%
  • 17–2161%
  • 21–242%
Age
  • 10s0%
  • 20s10%
  • 30s6%
  • 40s62%
  • 50s22%
  • 60+0%
Weekday / weekend
  • Weekday89%
  • Weekend11%
Day of week
  • Mon26%
  • Tue39%
  • Wed16%
  • Thu3%
  • Fri6%
  • Sat10%
  • Sun1%
Gender
  • Male23%
  • Female77%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩853.2M+42.8%14+7.7%₩60.9M+32.6%100%Sales↑ · Stores↑ · Per store↑
2025Q3₩894.8M+18.9%13+8.3%₩68.8M+9.8%000%Sales↑ · Stores↑ · Per store↑
2025Q2₩674.7M-21.3%13+8.3%₩51.9M-27.4%000%Sales↓ · Stores↑ · Per store↓
2025Q1₩541.8M-34.6%13+8.3%₩41.7M-39.6%000%Sales↓ · Stores↑ · Per store↓
2024Q4₩597.3M-8.1%13+8.3%₩45.9M-15.1%100%Sales↓ · Stores↑ · Per store↓
2024Q3₩752.5M+69.0%120.0%₩62.7M+69.0%000%Sales↑ · Stores→ · Per store↑
2024Q2₩857.5M+265.2%120.0%₩71.5M+265.2%000%Sales↑ · Stores→ · Per store↑
2024Q1₩827.9M+230.3%120.0%₩69M+230.3%000%Sales↑ · Stores→ · Per store↑
2023Q4₩649.8M+307.8%12+9.1%₩54.1M+273.8%000%Sales↑ · Stores↑ · Per store↑
2023Q3₩445.3M+721.5%12+9.1%₩37.1M+653.0%000%Sales↑ · Stores↑ · Per store↑
2023Q2₩234.8M+355.8%120.0%₩19.6M+355.8%110%Sales↑ · Stores→ · Per store↑
2023Q1₩250.7M+258.5%12+9.1%₩20.9M+228.6%100%Sales↑ · Stores↑ · Per store↑
2022Q4₩159.3M+45.3%11+10.0%₩14.5M+32.1%000%Sales↑ · Stores↑ · Per store↑
2022Q3₩54.2M-75.5%11+22.2%₩4.9M-80.0%010%Sales↓ · Stores↑ · Per store↓
2022Q2₩51.5M-87.2%12+33.3%₩4.3M-90.4%100%Sales↓ · Stores↑ · Per store↓
2022Q1₩69.9M-88.8%11+22.2%₩6.4M-90.9%100%Sales↓ · Stores↑ · Per store↓
2021Q4₩109.6M10₩11M100%
2021Q3₩221.6M9₩24.6M110%
2021Q2₩401.4M9₩44.6M000%
2021Q1₩625.6M9₩69.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.