SEOUL COMMERCIAL AREA

신논현역 Developed area

Gangnam-gu (강남구) 논현1동· Area 382,392 m² · Area code 3120187 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

인테리어 2025 Q4 · Seoul data

Estimated sales (quarter)₩4.5M▼ -1.7% YoY
Stores7▼ -12.5% YoY
Sales per store₩637K▲ +12.3% YoY

Reading this area Stores fell 12.5% from a year earlier while estimated sales held at -1.7%, so sales per store rose 12.3%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2023 Q2 → 2025 Q4
Estimated sales▲ +161.1%
Stores▼ -12.5%
Sales per store▲ +198.3%
Market size
Estimated sales (quarter)
₩4.5M
vs 2024Q4
-1.7%
Estimated transactions
90
Per-store economics
Estimated sales per store
₩637K
vs a year ago
+12.3%
Per transaction
₩50K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩974K – ₩13.2M
20212022202320242025
₩4.5M
Stores7 – 10
20212022202320242025
77
Sales per store₩97K – ₩1.3M
20212022202320242025
₩637K
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -1.7%, stores YoY -12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
-12.5%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (14%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩4.5M
Stores 2024 Q1 → 2025 Q4
97
Sales per store 2024 Q1 → 2025 Q4
₩637K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1171%
  • 11–1415%
  • 14–1715%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s15%
  • 30s15%
  • 40s0%
  • 50s71%
  • 60+0%
Weekday / weekend
  • Weekday0%
  • Weekend100%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu0%
  • Fri0%
  • Sat100%
  • Sun0%
Gender
  • Male29%
  • Female71%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4.5M-1.7%7-12.5%₩637K+12.3%010%Possible recovery
2025Q3₩1.9M-21.9%80.0%₩243K-21.9%000%Mixed
2025Q2₩974K-43.2%10+11.1%₩97K-48.9%100%Possible crowding
2025Q1₩3.4M90.0%₩383K100%
2024Q4₩4.5M+298.4%8-11.1%₩567K+348.2%000%Mixed
2024Q3₩2.5M-81.1%8-20.0%₩311K-76.4%010%Shrinking
2024Q2₩1.7M+0.4%9+12.5%₩191K-10.8%000%Possible crowding
2024Q19+12.5%000%
2023Q4₩1.1M9+12.5%₩127K010%
2023Q3₩13.2M10+42.9%₩1.3M200%
2023Q2₩1.7M8+14.3%₩214K000%
2023Q18+14.3%000%
2022Q48+14.3%100%
2022Q370.0%000%
2022Q270.0%000%
2022Q170.0%000%
2021Q47000%
2021Q37000%
2021Q27000%
2021Q17000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.