SEOUL COMMERCIAL AREA

신논현역 발달상권

강남구논현1동· Area 382,392 m² · Area code 3120187 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

세탁소 2025 Q4 · Seoul data

Estimated sales (quarter)₩89M▼ -29.8% YoY
Stores10▼ -9.1% YoY
Sales per store₩8.9M▼ -22.7% YoY

Reading this area Estimated sales fell 29.8% from a year earlier and stores fell 9.1%. Sales per store are down 22.7%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -26.2%
Stores▼ -23.1%
Sales per store▼ -4.1%
Market size
Estimated sales (quarter)
₩89M
vs 2024Q4
-29.8%
Estimated transactions
2,376
Per-store economics
Estimated sales per store
₩8.9M
vs a year ago
-22.7%
Per transaction
₩37K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩73.3M – ₩241M
20212022202320242025
₩120.6M₩89M
Stores10 – 13
20212022202320242025
1310
Sales per store₩6.7M – ₩21.9M
20212022202320242025
₩9.3M₩8.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -29.8%, stores YoY -9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-9.1%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (10%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩177.2M₩89M
Stores 2024 Q1 → 2025 Q4
1110
Sales per store 2024 Q1 → 2025 Q4
₩16.1M₩8.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–118%
  • 11–1417%
  • 14–1737%
  • 17–2136%
  • 21–242%
Age
  • 10s0%
  • 20s11%
  • 30s16%
  • 40s37%
  • 50s32%
  • 60+3%
Weekday / weekend
  • Weekday90%
  • Weekend10%
Day of week
  • Mon22%
  • Tue15%
  • Wed22%
  • Thu8%
  • Fri23%
  • Sat10%
  • Sun0%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩89M-29.8%10-9.1%₩8.9M-22.7%010%Shrinking
2025Q3₩127.6M+24.2%11+10.0%₩11.6M+12.9%000%Growing
2025Q2₩148.4M-19.1%110.0%₩13.5M-19.1%000%Mixed
2025Q1₩73.3M-58.7%110.0%₩6.7M-58.7%000%Mixed
2024Q4₩126.7M-47.4%110.0%₩11.5M-47.4%100%Mixed
2024Q3₩102.7M-52.0%10-9.1%₩10.3M-47.2%010%Shrinking
2024Q2₩183.3M-19.6%110.0%₩16.7M-19.6%000%Mixed
2024Q1₩177.2M+39.0%110.0%₩16.1M+39.0%000%Growing
2023Q4₩241M+54.9%11-8.3%₩21.9M+69.0%000%Mixed
2023Q3₩213.9M+39.0%11-8.3%₩19.4M+51.6%000%Mixed
2023Q2₩228M+24.0%11-8.3%₩20.7M+35.2%000%Mixed
2023Q1₩127.5M+12.6%11-8.3%₩11.6M+22.8%010%Mixed
2022Q4₩155.6M+2.3%12-7.7%₩13M+10.8%000%Possible recovery
2022Q3₩153.9M+32.2%120.0%₩12.8M+32.2%000%Growing
2022Q2₩183.9M+38.7%120.0%₩15.3M+38.7%000%Growing
2022Q1₩113.3M-6.1%12-7.7%₩9.4M+1.7%010%Shrinking
2021Q4₩152.1M13₩11.7M100%
2021Q3₩116.5M12₩9.7M000%
2021Q2₩132.6M12₩11M010%
2021Q1₩120.6M13₩9.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.