SEOUL COMMERCIAL AREA

신논현역 발달상권

강남구논현1동· Area 382,392 m² · Area code 3120187 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,108.4M▲ +7.3% YoY
Stores38▼ -9.5% YoY
Sales per store₩108.1M▲ +18.6% YoY

Reading this area Against a year earlier, estimated sales +7.3%, stores -9.5% and sales per store +18.6% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +55.6%
Stores▲ +2.7%
Sales per store▲ +51.5%
Market size
Estimated sales (quarter)
₩4,108.4M
vs 2024Q4
+7.3%
Estimated transactions
123,637
Per-store economics
Estimated sales per store
₩108.1M
vs a year ago
+18.6%
Per transaction
₩33K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,276.8M – ₩4,472.3M
20212022202320242025
₩2,640.6M₩4,108.4M
Stores36 – 42
20212022202320242025
3738
Sales per store₩59.9M – ₩120.9M
20212022202320242025
₩71.4M₩108.1M
Openings0 – 6
20212022202320242025
00
Closings0 – 6
20212022202320242025
01
Franchise share14% – 26%
20212022202320242025
16%16%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +7.3%, stores YoY -9.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
38
vs a year ago
-9.5%
Franchise share
16% (6/38)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (2%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩4,352.3M₩4,108.4M
Stores 2024 Q1 → 2025 Q4
3938
Sales per store 2024 Q1 → 2025 Q4
₩111.6M₩108.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–068%
  • 06–110%
  • 11–1427%
  • 14–1710%
  • 17–2133%
  • 21–2423%
Age
  • 10s1%
  • 20s27%
  • 30s36%
  • 40s17%
  • 50s12%
  • 60+7%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon12%
  • Tue13%
  • Wed16%
  • Thu15%
  • Fri18%
  • Sat16%
  • Sun10%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,108.4M+7.3%38-9.5%₩108.1M+18.6%0116%Mixed
2025Q3₩4,278.7M+3.0%39-7.1%₩109.7M+11.0%0415%Mixed
2025Q2₩3,605.3M-11.4%42+2.4%₩85.8M-13.6%1114%Mixed
2025Q1₩3,415.3M-21.5%42+7.7%₩81.3M-27.1%0114%Possible crowding
2024Q4₩3,828.9M-10.5%42+5.0%₩91.2M-14.7%1217%Possible crowding
2024Q3₩4,153M-3.2%42+13.5%₩98.9M-14.7%2119%Possible crowding
2024Q2₩4,071.4M-9.0%41+10.8%₩99.3M-17.8%3120%Possible crowding
2024Q1₩4,352.3M+0.8%390.0%₩111.6M+0.8%0121%Mixed
2023Q4₩4,277.4M+2.1%40+5.3%₩106.9M-3.0%6420%Mixed
2023Q3₩4,289.1M+9.7%37+2.8%₩115.9M+6.7%1124%Growing
2023Q2₩4,472.3M+30.2%37-5.1%₩120.9M+37.3%0224%Mixed
2023Q1₩4,319M+89.7%39+2.6%₩110.7M+84.8%3123%Growing
2022Q4₩4,187.5M+21.6%38-5.0%₩110.2M+28.0%3121%Mixed
2022Q3₩3,910.7M+55.2%36-12.2%₩108.6M+76.8%1622%Mixed
2022Q2₩3,434.3M+13.7%39-4.9%₩88.1M+19.6%3026%Mixed
2022Q1₩2,276.8M-13.8%38+2.7%₩59.9M-16.0%2221%Mixed
2021Q4₩3,444.5M40₩86.1M1215%
2021Q3₩2,519.5M41₩61.5M2215%
2021Q2₩3,019.4M41₩73.6M4015%
2021Q1₩2,640.6M37₩71.4M0016%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.