SEOUL COMMERCIAL AREA

신논현역 Developed area

Gangnam-gu (강남구) 논현1동· Area 382,392 m² · Area code 3120187 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩861.4M▼ -6.8% YoY
Stores14±0.0% YoY
Sales per store₩61.5M▼ -6.8% YoY

Reading this area Against a year earlier, estimated sales -6.8%, stores 0.0% and sales per store -6.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +34.7%
Stores▼ -17.6%
Sales per store▲ +63.6%
Market size
Estimated sales (quarter)
₩861.4M
vs 2024Q4
-6.8%
Estimated transactions
22,669
Per-store economics
Estimated sales per store
₩61.5M
vs a year ago
-6.8%
Per transaction
₩38K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩593.4M – ₩924M
20212022202320242025
₩639.5M₩861.4M
Stores14 – 17
20212022202320242025
1714
Sales per store₩34.9M – ₩66M
20212022202320242025
₩37.6M₩61.5M
Openings0 – 1
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share7% – 20%
20212022202320242025
12%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
0.0%
Franchise share
7% (1/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩872.2M₩861.4M
Stores 2024 Q1 → 2025 Q4
1514
Sales per store 2024 Q1 → 2025 Q4
₩58.1M₩61.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–067%
  • 06–112%
  • 11–1431%
  • 14–178%
  • 17–2138%
  • 21–2414%
Age
  • 10s0%
  • 20s12%
  • 30s30%
  • 40s28%
  • 50s21%
  • 60+9%
Weekday / weekend
  • Weekday77%
  • Weekend23%
Day of week
  • Mon8%
  • Tue17%
  • Wed17%
  • Thu16%
  • Fri18%
  • Sat15%
  • Sun8%
Gender
  • Male75%
  • Female25%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩861.4M-6.8%140.0%₩61.5M-6.8%007%Mixed
2025Q3₩732.2M-13.0%14-6.7%₩52.3M-6.8%007%Shrinking
2025Q2₩834.8M+0.7%14-6.7%₩59.6M+7.9%007%Possible recovery
2025Q1₩850.5M-2.5%14-6.7%₩60.8M+4.5%007%Possible recovery
2024Q4₩924M+14.4%14-6.7%₩66M+22.5%027%Mixed
2024Q3₩842M+7.6%150.0%₩56.1M+7.6%0013%Growing
2024Q2₩829.1M+14.9%150.0%₩55.3M+14.9%0013%Growing
2024Q1₩872.2M+1.1%150.0%₩58.1M+1.1%0013%Mixed
2023Q4₩808M+0.1%15-6.3%₩53.9M+6.8%0013%Possible recovery
2023Q3₩782.2M+7.7%15-6.3%₩52.1M+14.9%0013%Mixed
2023Q2₩721.3M+16.3%15-11.8%₩48.1M+31.8%1213%Mixed
2023Q1₩862.8M+26.5%15-6.3%₩57.5M+34.9%1220%Mixed
2022Q4₩807.2M+18.9%16-5.9%₩50.4M+26.3%0019%Mixed
2022Q3₩726.3M+22.4%16-5.9%₩45.4M+30.1%0119%Mixed
2022Q2₩620.4M+1.6%170.0%₩36.5M+1.6%1018%Mixed
2022Q1₩682M+6.6%16-5.9%₩42.6M+13.3%0119%Mixed
2021Q4₩678.8M17₩39.9M1018%
2021Q3₩593.4M17₩34.9M0012%
2021Q2₩610.6M17₩35.9M1112%
2021Q1₩639.5M17₩37.6M1012%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.