SEOUL COMMERCIAL AREA

신논현역 Developed area

Gangnam-gu (강남구) 논현1동· Area 382,392 m² · Area code 3120187 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,006.9M▲ +0.2% YoY
Stores21±0.0% YoY
Sales per store₩47.9M▲ +0.2% YoY

Reading this area Against a year earlier, estimated sales +0.2%, stores 0.0% and sales per store +0.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +30.3%
Stores▼ -16.0%
Sales per store▲ +55.1%
Market size
Estimated sales (quarter)
₩1,006.9M
vs 2024Q4
+0.2%
Estimated transactions
83,971
Per-store economics
Estimated sales per store
₩47.9M
vs a year ago
+0.2%
Per transaction
₩12K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩772.7M – ₩1,113.1M
20212022202320242025
₩772.7M₩1,006.9M
Stores19 – 25
20212022202320242025
2521
Sales per store₩30.9M – ₩53M
20212022202320242025
₩30.9M₩47.9M
Openings0 – 3
20212022202320242025
30
Closings0 – 3
20212022202320242025
00
Franchise share20% – 33%
20212022202320242025
20%29%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
21
vs a year ago
0.0%
Franchise share
29% (6/21)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,088.1M₩1,006.9M
Stores 2024 Q1 → 2025 Q4
2421
Sales per store 2024 Q1 → 2025 Q4
₩45.3M₩47.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–115%
  • 11–1443%
  • 14–1714%
  • 17–2129%
  • 21–246%
Age
  • 10s1%
  • 20s21%
  • 30s34%
  • 40s19%
  • 50s17%
  • 60+7%
Weekday / weekend
  • Weekday81%
  • Weekend19%
Day of week
  • Mon14%
  • Tue17%
  • Wed17%
  • Thu16%
  • Fri18%
  • Sat12%
  • Sun6%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,006.9M+0.2%210.0%₩47.9M+0.2%0029%Mixed
2025Q3₩1,113.1M+7.5%21-4.5%₩53M+12.6%1129%Mixed
2025Q2₩1,021.7M-7.7%21-16.0%₩48.7M+9.8%1029%Shrinking
2025Q1₩932.3M-14.3%19-20.8%₩49.1M+8.2%0332%Shrinking
2024Q4₩1,004.8M+3.9%21-16.0%₩47.8M+23.7%0133%Mixed
2024Q3₩1,035.9M+6.7%22-4.3%₩47.1M+11.6%0332%Mixed
2024Q2₩1,107.2M+15.0%25+13.6%₩44.3M+1.2%1028%Mixed
2024Q1₩1,088.1M+14.4%24+14.3%₩45.3M+0.1%2129%Mixed
2023Q4₩967.1M-7.6%25+8.7%₩38.7M-15.0%2020%Possible crowding
2023Q3₩970.8M-5.6%23-8.0%₩42.2M+2.6%3322%Shrinking
2023Q2₩962.8M-11.6%22-8.3%₩43.8M-3.6%2127%Shrinking
2023Q1₩950.9M-5.9%21-16.0%₩45.3M+12.0%0229%Shrinking
2022Q4₩1,047.2M+11.1%23+4.5%₩45.5M+6.2%1226%Growing
2022Q3₩1,028.2M+31.5%25+8.7%₩41.1M+21.0%2120%Growing
2022Q2₩1,089.3M+21.7%24-4.0%₩45.4M+26.8%0321%Mixed
2022Q1₩1,010.4M+30.8%250.0%₩40.4M+30.8%3028%Growing
2021Q4₩942.9M22₩42.9M3232%
2021Q3₩781.9M23₩34M0222%
2021Q2₩895M25₩35.8M1120%
2021Q1₩772.7M25₩30.9M3020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.