SEOUL COMMERCIAL AREA

신논현역 발달상권

강남구논현1동· Area 382,392 m² · Area code 3120187 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

당구장 2025 Q4 · Seoul data

Estimated sales (quarter)₩50M▼ -45.4% YoY
Stores15▼ -21.1% YoY
Sales per store₩3.3M▼ -30.8% YoY

Reading this area Estimated sales fell 45.4% from a year earlier and stores fell 21.1%. Sales per store are down 30.8%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -19.4%
Stores▼ -6.3%
Sales per store▼ -14.1%
Market size
Estimated sales (quarter)
₩50M
vs 2024Q4
-45.4%
Estimated transactions
2,711
Per-store economics
Estimated sales per store
₩3.3M
vs a year ago
-30.8%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩49.5M – ₩150.3M
20212022202320242025
₩62M₩50M
Stores15 – 19
20212022202320242025
1615
Sales per store₩3.3M – ₩8.8M
20212022202320242025
₩3.9M₩3.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share5% – 20%
20212022202320242025
19%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -45.4%, stores YoY -21.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
-21.1%
Franchise share
7% (1/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩150.3M₩50M
Stores 2024 Q1 → 2025 Q4
1715
Sales per store 2024 Q1 → 2025 Q4
₩8.8M₩3.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–068%
  • 06–110%
  • 11–147%
  • 14–1712%
  • 17–2141%
  • 21–2431%
Age
  • 10s0%
  • 20s9%
  • 30s23%
  • 40s14%
  • 50s21%
  • 60+33%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon10%
  • Tue11%
  • Wed12%
  • Thu16%
  • Fri19%
  • Sat25%
  • Sun7%
Gender
  • Male87%
  • Female13%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩50M-45.4%15-21.1%₩3.3M-30.8%007%Shrinking
2025Q3₩49.5M-52.3%15-21.1%₩3.3M-39.6%037%Shrinking
2025Q2₩76.8M-31.5%180.0%₩4.3M-31.5%006%Mixed
2025Q1₩77.3M-48.6%18+5.9%₩4.3M-51.4%016%Possible crowding
2024Q4₩91.5M-1.8%19+18.8%₩4.8M-17.3%135%Possible crowding
2024Q3₩103.8M+64.0%19+18.8%₩5.5M+38.1%1016%Growing
2024Q2₩112.2M+52.0%18+12.5%₩6.2M+35.1%1017%Growing
2024Q1₩150.3M+104.5%17+13.3%₩8.8M+80.5%1018%Growing
2023Q4₩93.2M+31.3%16+6.7%₩5.8M+23.1%0019%Growing
2023Q3₩63.3M+21.4%16+6.7%₩4M+13.8%1119%Growing
2023Q2₩73.8M+2.7%16+6.7%₩4.6M-3.7%1019%Possible crowding
2023Q1₩73.5M+11.6%150.0%₩4.9M+11.6%0020%Growing
2022Q4₩71M+0.8%150.0%₩4.7M+0.8%0020%Mixed
2022Q3₩52.1M-0.7%150.0%₩3.5M-0.7%0020%Mixed
2022Q2₩71.9M+22.6%150.0%₩4.8M+22.6%0020%Growing
2022Q1₩65.8M+6.1%15-6.3%₩4.4M+13.1%0020%Mixed
2021Q4₩70.4M15₩4.7M0020%
2021Q3₩52.5M15₩3.5M0020%
2021Q2₩58.7M15₩3.9M0120%
2021Q1₩62M16₩3.9M0019%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.