SEOUL COMMERCIAL AREA

강남역 Developed area

Seocho-gu (서초구) 서초2동· Area 617,547 m² · Area code 3120189 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩8,668.3M▲ +7.1% YoY
Stores75▼ -5.1% YoY
Sales per store₩115.6M▲ +12.9% YoY

Reading this area Against a year earlier, estimated sales +7.1%, stores -5.1% and sales per store +12.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +30.1%
Stores±0.0%
Sales per store▲ +30.1%
Market size
Estimated sales (quarter)
₩8,668.3M
vs 2024Q4
+7.1%
Estimated transactions
205,422
Per-store economics
Estimated sales per store
₩115.6M
vs a year ago
+12.9%
Per transaction
₩42K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩6,228.7M – ₩8,726.1M
20212022202320242025
₩6,664M₩8,668.3M
Stores68 – 79
20212022202320242025
7575
Sales per store₩84.2M – ₩122.9M
20212022202320242025
₩88.9M₩115.6M
Openings0 – 9
20212022202320242025
11
Closings0 – 9
20212022202320242025
32
Franchise share24% – 29%
20212022202320242025
27%27%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +7.1%, stores YoY -5.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
75
vs a year ago
-5.1%
Franchise share
27% (20/75)
Movement
Openings (rate)
1 (1%)
Closings (rate)
2 (2%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩8,351.6M₩8,668.3M
Stores 2024 Q1 → 2025 Q4
7875
Sales per store 2024 Q1 → 2025 Q4
₩107.1M₩115.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–111%
  • 11–1423%
  • 14–1710%
  • 17–2138%
  • 21–2422%
Age
  • 10s1%
  • 20s26%
  • 30s36%
  • 40s17%
  • 50s12%
  • 60+7%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon12%
  • Tue14%
  • Wed16%
  • Thu15%
  • Fri18%
  • Sat16%
  • Sun10%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩8,668.3M+7.1%75-5.1%₩115.6M+12.9%1227%Mixed
2025Q3₩8,359M+9.9%76-3.8%₩110M+14.3%1026%Mixed
2025Q2₩7,291.9M-5.7%75-5.1%₩97.2M-0.6%0327%Shrinking
2025Q1₩7,735.1M-7.4%77-1.3%₩100.5M-6.2%0227%Mixed
2024Q4₩8,090.3M-6.2%79+3.9%₩102.4M-9.8%3327%Possible crowding
2024Q3₩7,604.4M-11.1%79+9.7%₩96.3M-19.0%4527%Possible crowding
2024Q2₩7,730.9M-11.4%79+11.3%₩97.9M-20.4%5428%Possible crowding
2024Q1₩8,351.6M-1.8%78+11.4%₩107.1M-11.9%6328%Possible crowding
2023Q4₩8,624.7M+6.3%76+11.8%₩113.5M-4.9%8228%Competition inflow
2023Q3₩8,554.2M+13.0%72-1.4%₩118.8M+14.6%2126%Growing
2023Q2₩8,726.1M+17.0%71-1.4%₩122.9M+18.6%1127%Growing
2023Q1₩8,504.6M+29.3%70-1.4%₩121.5M+31.2%9629%Growing
2022Q4₩8,113.1M-2.1%68-6.8%₩119.3M+5.1%5928%Possible recovery
2022Q3₩7,570.8M+21.5%73-1.4%₩103.7M+23.2%6425%Growing
2022Q2₩7,460.4M-2.3%72-4.0%₩103.6M+1.8%3424%Mixed
2022Q1₩6,575.3M-1.3%71-5.3%₩92.6M+4.2%2427%Possible recovery
2021Q4₩8,287.4M73₩113.5M1326%
2021Q3₩6,228.7M74₩84.2M5527%
2021Q2₩7,636M75₩101.8M0125%
2021Q1₩6,664M75₩88.9M1327%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.