SEOUL COMMERCIAL AREA

강남역 Developed area

Seocho-gu (서초구) 서초2동· Area 617,547 m² · Area code 3120189 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

컴퓨터및주변장치판매 2025 Q4 · Seoul data

Estimated sales (quarter)₩229.7M▲ +16.7% YoY
Stores50▼ -7.4% YoY
Sales per store₩4.6M▲ +26.0% YoY

Reading this area Against a year earlier, estimated sales +16.7%, stores -7.4% and sales per store +26.0% do not read in one direction. (vs a year earlier: Sales↑ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -90.9%
Stores▼ -7.4%
Sales per store▼ -90.2%
Market size
Estimated sales (quarter)
₩229.7M
vs 2024Q4
+16.7%
Estimated transactions
795
Per-store economics
Estimated sales per store
₩4.6M
vs a year ago
+26.0%
Per transaction
₩289K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩70.6M – ₩2,826M
20212022202320242025
₩2,526.2M₩229.7M
Stores50 – 58
20212022202320242025
5450
Sales per store₩1.3M – ₩53.3M
20212022202320242025
₩46.8M₩4.6M
Openings0 – 4
20212022202320242025
01
Closings0 – 4
20212022202320242025
11
Franchise share2% – 4%
20212022202320242025
4%2%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +16.7%, stores YoY -7.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
50
vs a year ago
-7.4%
Franchise share
2% (1/50)
Movement
Openings (rate)
1 (2%)
Closings (rate)
1 (2%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩2,172.4M₩229.7M
Stores 2024 Q1 → 2025 Q4
5550
Sales per store 2024 Q1 → 2025 Q4
₩39.5M₩4.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1161%
  • 11–143%
  • 14–1732%
  • 17–213%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s2%
  • 40s10%
  • 50s23%
  • 60+66%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon20%
  • Tue0%
  • Wed3%
  • Thu10%
  • Fri66%
  • Sat0%
  • Sun0%
Gender
  • Male76%
  • Female24%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩229.7M+16.7%50-7.4%₩4.6M+26.0%112%Sales↑ · Stores↓ · Per store↑
2025Q3₩424.9M-2.5%50-9.1%₩8.5M+7.2%032%Sales→ · Stores↓ · Per store↑
2025Q2₩70.6M-94.7%53-3.6%₩1.3M-94.5%012%Sales↓ · Stores↓ · Per store↓
2025Q1₩124.2M-94.3%54-1.8%₩2.3M-94.2%112%Sales↓ · Stores→ · Per store↓
2024Q4₩196.8M-90.7%54-6.9%₩3.6M-90.0%012%Sales↓ · Stores↓ · Per store↓
2024Q3₩436M-81.4%55-3.5%₩7.9M-80.7%002%Sales↓ · Stores↓ · Per store↓
2024Q2₩1,341.9M-46.8%55-1.8%₩24.4M-45.9%002%Sales↓ · Stores→ · Per store↓
2024Q1₩2,172.4M-0.8%55-3.5%₩39.5M+2.8%032%Sales→ · Stores↓ · Per store→
2023Q4₩2,120.6M+4.2%58+3.6%₩36.6M+0.6%212%Sales↑ · Stores↑ · Per store→
2023Q3₩2,344.8M+2.3%57+9.6%₩41.1M-6.7%212%Sales→ · Stores↑ · Per store↓
2023Q2₩2,524.5M-5.0%56+7.7%₩45.1M-11.8%012%Sales↓ · Stores↑ · Per store↓
2023Q1₩2,190.4M+20.6%57+9.6%₩38.4M+10.1%102%Sales↑ · Stores↑ · Per store↑
2022Q4₩2,034.9M-11.5%56+5.7%₩36.3M-16.2%402%Sales↓ · Stores↑ · Per store↓
2022Q3₩2,292.9M-0.1%52-3.7%₩44.1M+3.7%112%Sales→ · Stores↓ · Per store↑
2022Q2₩2,658.2M-5.9%52-1.9%₩51.1M-4.1%002%Sales↓ · Stores→ · Per store↓
2022Q1₩1,815.6M-28.1%52-3.7%₩34.9M-25.4%122%Sales↓ · Stores↓ · Per store↓
2021Q4₩2,298.9M53₩43.4M242%
2021Q3₩2,295.6M54₩42.5M214%
2021Q2₩2,826M53₩53.3M014%
2021Q1₩2,526.2M54₩46.8M014%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.