SEOUL COMMERCIAL AREA

강남역 발달상권

서초구서초2동· Area 617,547 m² · Area code 3120189 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

시계및귀금속 2025 Q4 · Seoul data

Estimated sales (quarter)₩411.8M▲ +29.5% YoY
Stores22▲ +4.8% YoY
Sales per store₩18.7M▲ +23.6% YoY

Reading this area Estimated sales rose 29.5% from a year earlier while stores were up 4.8%, so sales per store also rose 23.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -24.0%
Stores▼ -8.3%
Sales per store▼ -17.1%
Market size
Estimated sales (quarter)
₩411.8M
vs 2024Q4
+29.5%
Estimated transactions
2,117
Per-store economics
Estimated sales per store
₩18.7M
vs a year ago
+23.6%
Per transaction
₩195K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩302.4M – ₩665.5M
20212022202320242025
₩541.8M₩411.8M
Stores21 – 25
20212022202320242025
2422
Sales per store₩13.1M – ₩27.7M
20212022202320242025
₩22.6M₩18.7M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share4% – 5%
20212022202320242025
4%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +29.5%, stores YoY +4.8%.

Competition change stores, openings, closings, franchise
Competition
Stores
22
vs a year ago
+4.8%
Franchise share
5% (1/22)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩546.3M₩411.8M
Stores 2024 Q1 → 2025 Q4
2322
Sales per store 2024 Q1 → 2025 Q4
₩23.8M₩18.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–114%
  • 11–1415%
  • 14–1735%
  • 17–2143%
  • 21–242%
Age
  • 10s2%
  • 20s32%
  • 30s19%
  • 40s27%
  • 50s12%
  • 60+8%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon10%
  • Tue15%
  • Wed27%
  • Thu12%
  • Fri10%
  • Sat19%
  • Sun8%
Gender
  • Male45%
  • Female55%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩411.8M+29.5%22+4.8%₩18.7M+23.6%005%Growing
2025Q3₩360M+19.0%22-4.3%₩16.4M+24.4%005%Mixed
2025Q2₩311.5M-9.9%22-4.3%₩14.2M-5.8%105%Shrinking
2025Q1₩319.6M-41.5%21-8.7%₩15.2M-35.9%005%Shrinking
2024Q4₩318.1M-28.4%21-12.5%₩15.1M-18.1%015%Shrinking
2024Q3₩302.4M-30.1%230.0%₩13.1M-30.1%004%Mixed
2024Q2₩345.8M-48.0%23-4.2%₩15M-45.8%004%Shrinking
2024Q1₩546.3M-8.6%23-4.2%₩23.8M-4.6%014%Shrinking
2023Q4₩444.1M-17.0%240.0%₩18.5M-17.0%214%Mixed
2023Q3₩432.8M-25.9%23-4.2%₩18.8M-22.7%014%Shrinking
2023Q2₩665.5M+11.1%240.0%₩27.7M+11.1%004%Growing
2023Q1₩597.8M-2.3%24-4.0%₩24.9M+1.8%004%Mixed
2022Q4₩535.1M-17.8%24-4.0%₩22.3M-14.4%004%Shrinking
2022Q3₩584M+5.0%240.0%₩24.3M+5.0%004%Growing
2022Q2₩599.2M-9.2%24-4.0%₩25M-5.4%014%Shrinking
2022Q1₩611.9M+12.9%25+4.2%₩24.5M+8.4%004%Growing
2021Q4₩651.2M25₩26M104%
2021Q3₩556.3M24₩23.2M014%
2021Q2₩659.7M25₩26.4M104%
2021Q1₩541.8M24₩22.6M004%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.