SEOUL COMMERCIAL AREA

강남역 Developed area

Seocho-gu (서초구) 서초2동· Area 617,547 m² · Area code 3120189 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

애완동물 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores13▼ -7.1% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q1
Estimated sales▼ -52.8%
Stores▲ +8.3%
Sales per store▼ -56.4%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩94M – ₩384M
20212022202320242025
₩339.2M
Stores12 – 18
20212022202320242025
1213
Sales per store₩6.1M – ₩28.9M
20212022202320242025
₩28.3M
Openings0 – 2
20212022202320242025
10
Closings0 – 3
20212022202320242025
11
Franchise share7% – 25%
20212022202320242025
25%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -7.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
-7.1%
Franchise share
8% (1/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (7%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩160.1M
Stores 2024 Q1 → 2025 Q4
1313
Sales per store 2024 Q1 → 2025 Q4
₩12.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–145%
  • 14–1746%
  • 17–2139%
  • 21–2410%
Age
  • 10s2%
  • 20s16%
  • 30s13%
  • 40s24%
  • 50s46%
  • 60+0%
Weekday / weekend
  • Weekday38%
  • Weekend62%
Day of week
  • Mon2%
  • Tue2%
  • Wed4%
  • Thu16%
  • Fri14%
  • Sat15%
  • Sun47%
Gender
  • Male30%
  • Female70%

Each split's share of estimated sales in 2024 Q1.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q413-7.1%018%
2025Q3140.0%017%
2025Q2140.0%0014%
2025Q114+7.7%0014%
2024Q414+7.7%0014%
2024Q314-6.7%0014%
2024Q214-6.7%1114%
2024Q1₩160.1M+45.2%13-27.8%₩12.3M+101.1%0023%Sales↑ · Stores↓ · Per store↑
2023Q4₩199.4M+76.2%13-27.8%₩15.3M+144.0%0223%Sales↑ · Stores↓ · Per store↑
2023Q3₩94M-51.4%15-6.3%₩6.3M-48.2%0020%Sales↓ · Stores↓ · Per store↓
2023Q2₩135.7M-40.2%15+7.1%₩9M-44.2%0320%Sales↓ · Stores↑ · Per store↓
2023Q1₩110.2M-49.7%18+28.6%₩6.1M-60.9%0017%Sales↓ · Stores↑ · Per store↓
2022Q4₩113.1M-70.5%18+28.6%₩6.3M-77.1%2017%Sales↓ · Stores↑ · Per store↓
2022Q3₩193.4M-44.3%16+33.3%₩12.1M-58.2%2019%Sales↓ · Stores↑ · Per store↓
2022Q2₩227M-11.2%14+16.7%₩16.2M-23.9%0021%Sales↓ · Stores↑ · Per store↓
2022Q1₩219.1M-35.4%14+16.7%₩15.7M-44.6%1121%Sales↓ · Stores↑ · Per store↓
2021Q4₩384M14₩27.4M2021%
2021Q3₩347.3M12₩28.9M0025%
2021Q2₩255.6M12₩21.3M0025%
2021Q1₩339.2M12₩28.3M1125%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.