SEOUL COMMERCIAL AREA

강남역 발달상권

서초구서초2동· Area 617,547 m² · Area code 3120189 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의료기기 2025 Q4 · Seoul data

Estimated sales (quarter)₩4,233.8M▼ -8.5% YoY
Stores37▼ -5.1% YoY
Sales per store₩114.4M▼ -3.5% YoY

Reading this area Estimated sales fell 8.5% from a year earlier and stores fell 5.1%. Sales per store are down 3.5%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -6.1%
Stores▲ +15.6%
Sales per store▼ -18.8%
Market size
Estimated sales (quarter)
₩4,233.8M
vs 2024Q4
-8.5%
Estimated transactions
4,488
Per-store economics
Estimated sales per store
₩114.4M
vs a year ago
-3.5%
Per transaction
₩943K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,380.8M – ₩7,059.3M
20212022202320242025
₩4,510.1M₩4,233.8M
Stores32 – 39
20212022202320242025
3237
Sales per store₩61M – ₩185.8M
20212022202320242025
₩140.9M₩114.4M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
11
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.5%, stores YoY -5.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
37
vs a year ago
-5.1%
Franchise share
0% (0/37)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (3%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩4,113.8M₩4,233.8M
Stores 2024 Q1 → 2025 Q4
3837
Sales per store 2024 Q1 → 2025 Q4
₩108.3M₩114.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1413%
  • 14–1755%
  • 17–2124%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s3%
  • 40s18%
  • 50s14%
  • 60+65%
Weekday / weekend
  • Weekday97%
  • Weekend3%
Day of week
  • Mon25%
  • Tue24%
  • Wed14%
  • Thu13%
  • Fri20%
  • Sat3%
  • Sun0%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩4,233.8M-8.5%37-5.1%₩114.4M-3.5%010%Shrinking
2025Q3₩7,059.3M+196.5%38-2.6%₩185.8M+204.3%000%Growing
2025Q2₩4,516.6M-6.4%380.0%₩118.9M-6.4%000%Mixed
2025Q1₩2,672.1M-35.0%380.0%₩70.3M-35.0%010%Mixed
2024Q4₩4,625.6M+69.4%39+8.3%₩118.6M+56.4%000%Growing
2024Q3₩2,380.8M-17.9%39+8.3%₩61M-24.2%320%Possible crowding
2024Q2₩4,826.9M+45.6%38+8.6%₩127M+34.1%110%Growing
2024Q1₩4,113.8M+0.3%38+11.8%₩108.3M-10.3%200%Possible crowding
2023Q4₩2,729.9M-14.4%36+5.9%₩75.8M-19.1%000%Possible crowding
2023Q3₩2,898.2M-21.1%36+2.9%₩80.5M-23.3%320%Mixed
2023Q2₩3,315.2M-20.8%35+2.9%₩94.7M-23.1%210%Mixed
2023Q1₩4,103.4M-2.2%340.0%₩120.7M-2.2%000%Mixed
2022Q4₩3,187.8M-31.1%34+3.0%₩93.8M-33.1%010%Possible crowding
2022Q3₩3,672.1M+1.4%35+6.1%₩104.9M-4.4%100%Possible crowding
2022Q2₩4,187.7M+30.9%34+3.0%₩123.2M+27.1%000%Growing
2022Q1₩4,196.6M-7.0%34+6.3%₩123.4M-12.4%100%Possible crowding
2021Q4₩4,627.5M33₩140.2M110%
2021Q3₩3,622.3M33₩109.8M110%
2021Q2₩3,198.3M33₩96.9M210%
2021Q1₩4,510.1M32₩140.9M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.