SEOUL COMMERCIAL AREA

강남역 발달상권

서초구서초2동· Area 617,547 m² · Area code 3120189 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,233.8M▼ -5.5% YoY
Stores36▲ +5.9% YoY
Sales per store₩34.3M▼ -10.8% YoY

Reading this area Stores rose 5.9% from a year earlier while estimated sales stayed about the same (-5.5%), so sales per store fell 10.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +183.9%
Stores▼ -12.2%
Sales per store▲ +223.4%
Market size
Estimated sales (quarter)
₩1,233.8M
vs 2024Q4
-5.5%
Estimated transactions
153,140
Per-store economics
Estimated sales per store
₩34.3M
vs a year ago
-10.8%
Per transaction
₩8K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩434.5M – ₩1,625.5M
20212022202320242025
₩434.5M₩1,233.8M
Stores34 – 41
20212022202320242025
4136
Sales per store₩10.6M – ₩46.4M
20212022202320242025
₩10.6M₩34.3M
Openings0 – 4
20212022202320242025
00
Closings0 – 3
20212022202320242025
21
Franchise share5% – 6%
20212022202320242025
5%6%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -5.5%, stores YoY +5.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
36
vs a year ago
+5.9%
Franchise share
6% (2/36)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (3%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,343.3M₩1,233.8M
Stores 2024 Q1 → 2025 Q4
3536
Sales per store 2024 Q1 → 2025 Q4
₩38.4M₩34.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0619%
  • 06–110%
  • 11–145%
  • 14–1710%
  • 17–2128%
  • 21–2438%
Age
  • 10s5%
  • 20s38%
  • 30s28%
  • 40s11%
  • 50s15%
  • 60+3%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon8%
  • Tue10%
  • Wed11%
  • Thu15%
  • Fri19%
  • Sat24%
  • Sun13%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,233.8M-5.5%36+5.9%₩34.3M-10.8%016%Possible crowding
2025Q3₩1,212.4M-8.1%37+8.8%₩32.8M-15.5%415%Possible crowding
2025Q2₩1,072.1M-6.3%340.0%₩31.5M-6.3%006%Mixed
2025Q1₩1,178.3M-12.3%34-2.9%₩34.7M-9.7%006%Mixed
2024Q4₩1,305.9M-8.2%34-2.9%₩38.4M-5.5%006%Mixed
2024Q3₩1,318.7M-18.9%34-2.9%₩38.8M-16.5%006%Mixed
2024Q2₩1,144.6M-16.8%34-5.6%₩33.7M-11.9%016%Shrinking
2024Q1₩1,343.3M+5.6%35-2.8%₩38.4M+8.6%006%Growing
2023Q4₩1,422.5M-0.8%35-2.8%₩40.6M+2.0%116%Mixed
2023Q3₩1,625.5M+16.2%35-10.3%₩46.4M+29.5%126%Mixed
2023Q2₩1,375.3M-5.9%36-7.7%₩38.2M+2.0%116%Shrinking
2023Q1₩1,272.5M+116.4%36-10.0%₩35.3M+140.4%226%Mixed
2022Q4₩1,434.3M+37.6%36-7.7%₩39.8M+49.0%036%Mixed
2022Q3₩1,398.8M+197.7%39+2.6%₩35.9M+190.0%335%Growing
2022Q2₩1,460.9M+119.3%39-4.9%₩37.5M+130.5%015%Mixed
2022Q1₩588.1M+35.3%40-2.4%₩14.7M+38.7%105%Growing
2021Q4₩1,042.5M39₩26.7M105%
2021Q3₩469.9M38₩12.4M035%
2021Q2₩666.2M41₩16.2M225%
2021Q1₩434.5M41₩10.6M025%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.