SEOUL COMMERCIAL AREA

강남역 발달상권

서초구서초2동· Area 617,547 m² · Area code 3120189 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

자동차미용 2025 Q4 · Seoul data

Estimated sales (quarter)₩13.9M▼ -21.8% YoY
Stores4▼ -20.0% YoY
Sales per store₩3.5M▼ -2.2% YoY

Reading this area Estimated sales fell 21.8% from a year earlier and stores fell 20.0%. Sales per store are about the same at -2.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -78.4%
Stores±0.0%
Sales per store▼ -78.4%
Market size
Estimated sales (quarter)
₩13.9M
vs 2024Q4
-21.8%
Estimated transactions
188
Per-store economics
Estimated sales per store
₩3.5M
vs a year ago
-2.2%
Per transaction
₩74K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩10.1M – ₩64.5M
20212022202320242025
₩64.5M₩13.9M
Stores4 – 6
20212022202320242025
44
Sales per store₩2M – ₩16.1M
20212022202320242025
₩16.1M₩3.5M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -21.8%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (25%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩26M₩13.9M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩5.2M₩3.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–119%
  • 11–1422%
  • 14–1751%
  • 17–2117%
  • 21–240%
Age
  • 10s0%
  • 20s9%
  • 30s4%
  • 40s50%
  • 50s33%
  • 60+5%
Weekday / weekend
  • Weekday92%
  • Weekend8%
Day of week
  • Mon17%
  • Tue14%
  • Wed20%
  • Thu27%
  • Fri14%
  • Sat8%
  • Sun0%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩13.9M-21.8%4-20.0%₩3.5M-2.2%010%Shrinking
2025Q3₩10.1M-27.7%50.0%₩2M-27.7%000%Mixed
2025Q2₩23.6M+11.6%5+25.0%₩4.7M-10.7%000%Competition inflow
2025Q1₩28.6M+10.1%50.0%₩5.7M+10.1%000%Growing
2024Q4₩17.8M-2.2%50.0%₩3.6M-2.2%000%Mixed
2024Q3₩14M-60.3%50.0%₩2.8M-60.3%100%Mixed
2024Q2₩21.1M-9.7%4-20.0%₩5.3M+12.8%010%Shrinking
2024Q1₩26M-24.3%50.0%₩5.2M-24.3%000%Mixed
2023Q4₩18.2M-49.2%50.0%₩3.6M-49.2%000%Mixed
2023Q3₩35.3M+56.7%50.0%₩7.1M+56.7%000%Growing
2023Q2₩23.4M-38.4%50.0%₩4.7M-38.4%000%Mixed
2023Q1₩34.3M-23.1%5-16.7%₩6.9M-7.7%000%Shrinking
2022Q4₩35.8M-14.1%5-16.7%₩7.2M+3.0%000%Shrinking
2022Q3₩22.5M-41.4%50.0%₩4.5M-41.4%000%Mixed
2022Q2₩38M+2.9%5+25.0%₩7.6M-17.6%010%Possible crowding
2022Q1₩44.7M-30.7%6+50.0%₩7.4M-53.8%000%Possible crowding
2021Q4₩41.7M6₩7M100%
2021Q3₩38.4M5₩7.7M100%
2021Q2₩36.9M4₩9.2M000%
2021Q1₩64.5M4₩16.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.