SEOUL COMMERCIAL AREA

강남역 발달상권

서초구서초2동· Area 617,547 m² · Area code 3120189 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩5,735.5M▲ +4.7% YoY
Stores84▲ +9.1% YoY
Sales per store₩68.3M▼ -4.0% YoY

Reading this area Estimated sales rose 4.7% from a year earlier, but stores rose 9.1%. The market grew, yet stores grew faster, so sales per store fell 4.0%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +26.7%
Stores▲ +25.4%
Sales per store▲ +1.0%
Market size
Estimated sales (quarter)
₩5,735.5M
vs 2024Q4
+4.7%
Estimated transactions
661,482
Per-store economics
Estimated sales per store
₩68.3M
vs a year ago
-4.0%
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,337.5M – ₩6,160.1M
20212022202320242025
₩4,528.2M₩5,735.5M
Stores64 – 85
20212022202320242025
6784
Sales per store₩56.3M – ₩96.3M
20212022202320242025
₩67.6M₩68.3M
Openings0 – 11
20212022202320242025
42
Closings0 – 5
20212022202320242025
21
Franchise share22% – 42%
20212022202320242025
39%23%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +4.7%, stores YoY +9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
84
vs a year ago
+9.1%
Franchise share
23% (19/84)
Movement
Openings (rate)
2 (2%)
Closings (rate)
1 (1%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩6,110.1M₩5,735.5M
Stores 2024 Q1 → 2025 Q4
7484
Sales per store 2024 Q1 → 2025 Q4
₩82.6M₩68.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–1113%
  • 11–1429%
  • 14–1717%
  • 17–2131%
  • 21–249%
Age
  • 10s2%
  • 20s23%
  • 30s28%
  • 40s22%
  • 50s16%
  • 60+9%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon13%
  • Tue15%
  • Wed16%
  • Thu14%
  • Fri16%
  • Sat15%
  • Sun9%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5,735.5M+4.7%84+9.1%₩68.3M-4.0%2123%Competition inflow
2025Q3₩6,150.5M+4.4%83+10.7%₩74.1M-5.7%0223%Competition inflow
2025Q2₩4,785.7M-18.0%85+11.8%₩56.3M-26.7%8422%Possible crowding
2025Q1₩5,204.7M-14.8%81+9.5%₩64.3M-22.2%4123%Possible crowding
2024Q4₩5,478.6M+1.7%77+4.1%₩71.2M-2.3%2126%Mixed
2024Q3₩5,893M+3.9%75+10.3%₩78.6M-5.8%4428%Competition inflow
2024Q2₩5,836.7M+1.7%76+11.8%₩76.8M-9.0%5526%Possible crowding
2024Q1₩6,110.1M+3.5%74+10.4%₩82.6M-6.3%2230%Competition inflow
2023Q4₩5,387.5M-11.0%74+13.8%₩72.8M-21.8%11430%Possible crowding
2023Q3₩5,673.4M-7.9%68+6.3%₩83.4M-13.3%3431%Possible crowding
2023Q2₩5,736.8M+8.7%68+6.3%₩84.4M+2.3%2232%Mixed
2023Q1₩5,901.9M+36.1%67+3.1%₩88.1M+32.0%2034%Growing
2022Q4₩6,053.1M+24.1%65-1.5%₩93.1M+26.1%4535%Growing
2022Q3₩6,160.1M+40.0%64-3.0%₩96.3M+44.4%3539%Mixed
2022Q2₩5,276.9M+0.8%64-5.9%₩82.5M+7.1%4442%Possible recovery
2022Q1₩4,337.5M-4.2%65-3.0%₩66.7M-1.3%2540%Mixed
2021Q4₩4,876M66₩73.9M4442%
2021Q3₩4,400M66₩66.7M3442%
2021Q2₩5,236.7M68₩77M4240%
2021Q1₩4,528.2M67₩67.6M4239%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.