SEOUL COMMERCIAL AREA

강남역 발달상권

서초구서초2동· Area 617,547 m² · Area code 3120189 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

반찬가게 2025 Q4 · Seoul data

Estimated sales (quarter)₩5,996M▲ +52.0% YoY
Stores55▼ -14.1% YoY
Sales per store₩109M▲ +76.9% YoY

Reading this area Against a year earlier, estimated sales +52.0%, stores -14.1% and sales per store +76.9% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +93.4%
Stores▲ +3.8%
Sales per store▲ +86.4%
Market size
Estimated sales (quarter)
₩5,996M
vs 2024Q4
+52.0%
Estimated transactions
1,097,042
Per-store economics
Estimated sales per store
₩109M
vs a year ago
+76.9%
Per transaction
₩5K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2,815.4M – ₩5,996M
20212022202320242025
₩3,099.9M₩5,996M
Stores53 – 64
20212022202320242025
5355
Sales per store₩47.7M – ₩109M
20212022202320242025
₩58.5M₩109M
Openings0 – 4
20212022202320242025
21
Closings0 – 5
20212022202320242025
25
Franchise share9% – 15%
20212022202320242025
9%15%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +52.0%, stores YoY -14.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
55
vs a year ago
-14.1%
Franchise share
15% (8/55)
Movement
Openings (rate)
1 (2%)
Closings (rate)
5 (8%)
Net store change
−4
Estimated sales 2024 Q1 → 2025 Q4
₩5,335.7M₩5,996M
Stores 2024 Q1 → 2025 Q4
6455
Sales per store 2024 Q1 → 2025 Q4
₩83.4M₩109M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1114%
  • 11–1442%
  • 14–1713%
  • 17–2127%
  • 21–244%
Age
  • 10s2%
  • 20s24%
  • 30s36%
  • 40s22%
  • 50s13%
  • 60+4%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon19%
  • Tue16%
  • Wed19%
  • Thu16%
  • Fri16%
  • Sat9%
  • Sun6%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5,996M+52.0%55-14.1%₩109M+76.9%1515%Mixed
2025Q3₩4,295.6M+4.8%59-6.3%₩72.8M+11.9%1214%Mixed
2025Q2₩3,781.9M-19.8%60-4.8%₩63M-15.8%0113%Shrinking
2025Q1₩3,536.5M-33.7%62-3.1%₩57M-31.6%0213%Shrinking
2024Q4₩3,944.2M+31.2%64+1.6%₩61.6M+29.1%2013%Growing
2024Q3₩4,099.7M-5.9%63+5.0%₩65.1M-10.4%1111%Possible crowding
2024Q2₩4,716.9M+8.8%63+6.8%₩74.9M+1.9%1211%Mixed
2024Q1₩5,335.7M+21.5%64+12.3%₩83.4M+8.2%2111%Growing
2023Q4₩3,006.8M+2.5%63+12.5%₩47.7M-8.9%4111%Possible crowding
2023Q3₩4,355.8M+5.2%60+7.1%₩72.6M-1.8%3112%Mixed
2023Q2₩4,334M+49.0%59+5.4%₩73.5M+41.4%3110%Growing
2023Q1₩4,390.3M+55.9%57+5.6%₩77M+47.7%3211%Growing
2022Q4₩2,933.2M+1.1%56+3.7%₩52.4M-2.5%2211%Mixed
2022Q3₩4,139.1M+33.3%56+1.8%₩73.9M+30.9%1111%Growing
2022Q2₩2,908.9M+0.5%56+5.7%₩51.9M-4.9%2011%Possible crowding
2022Q1₩2,815.4M-9.2%54+1.9%₩52.1M-10.9%2111%Mixed
2021Q4₩2,902.3M54₩53.7M129%
2021Q3₩3,105.6M55₩56.5M209%
2021Q2₩2,894.2M53₩54.6M009%
2021Q1₩3,099.9M53₩58.5M229%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.