SEOUL COMMERCIAL AREA

강남역 Developed area

Seocho-gu (서초구) 서초2동· Area 617,547 m² · Area code 3120189 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

세탁소 2025 Q4 · Seoul data

Estimated sales (quarter)₩824.4M▲ +16.2% YoY
Stores13±0.0% YoY
Sales per store₩63.4M▲ +16.2% YoY

Reading this area Estimated sales rose 16.2% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 16.2%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +239.7%
Stores▲ +8.3%
Sales per store▲ +213.5%
Market size
Estimated sales (quarter)
₩824.4M
vs 2024Q4
+16.2%
Estimated transactions
20,772
Per-store economics
Estimated sales per store
₩63.4M
vs a year ago
+16.2%
Per transaction
₩40K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩242.7M – ₩856.7M
20212022202320242025
₩242.7M₩824.4M
Stores12 – 14
20212022202320242025
1213
Sales per store₩20.2M – ₩65.9M
20212022202320242025
₩20.2M₩63.4M
Openings0 – 1
20212022202320242025
10
Closings0 – 2
20212022202320242025
20
Franchise share14% – 17%
20212022202320242025
17%15%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +16.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
0.0%
Franchise share
15% (2/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩647.3M₩824.4M
Stores 2024 Q1 → 2025 Q4
1313
Sales per store 2024 Q1 → 2025 Q4
₩49.8M₩63.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–1111%
  • 11–1415%
  • 14–1744%
  • 17–2127%
  • 21–242%
Age
  • 10s0%
  • 20s6%
  • 30s15%
  • 40s49%
  • 50s11%
  • 60+18%
Weekday / weekend
  • Weekday91%
  • Weekend9%
Day of week
  • Mon32%
  • Tue15%
  • Wed15%
  • Thu13%
  • Fri17%
  • Sat7%
  • Sun2%
Gender
  • Male74%
  • Female26%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩824.4M+16.2%130.0%₩63.4M+16.2%0015%Sales↑ · Stores→ · Per store↑
2025Q3₩688.6M-13.9%130.0%₩53M-13.9%0115%Sales↓ · Stores→ · Per store↓
2025Q2₩836.1M-2.4%14+7.7%₩59.7M-9.4%0014%Sales→ · Stores↑ · Per store↓
2025Q1₩844.8M+30.5%130.0%₩65M+30.5%0015%Sales↑ · Stores→ · Per store↑
2024Q4₩709.3M+2.0%130.0%₩54.6M+2.0%0015%Sales→ · Stores→ · Per store→
2024Q3₩800.1M+11.8%130.0%₩61.5M+11.8%0015%Sales↑ · Stores→ · Per store↑
2024Q2₩856.7M+27.8%130.0%₩65.9M+27.8%0015%Sales↑ · Stores→ · Per store↑
2024Q1₩647.3M-1.6%130.0%₩49.8M-1.6%0015%Sales→ · Stores→ · Per store→
2023Q4₩695.5M+19.6%130.0%₩53.5M+19.6%0015%Sales↑ · Stores→ · Per store↑
2023Q3₩715.4M+54.2%13+8.3%₩55M+42.4%1115%Sales↑ · Stores↑ · Per store↑
2023Q2₩670.5M-10.8%13+8.3%₩51.6M-17.6%0015%Sales↓ · Stores↑ · Per store↓
2023Q1₩657.9M+6.7%13+8.3%₩50.6M-1.5%1115%Sales↑ · Stores↑ · Per store→
2022Q4₩581.7M+20.4%13+8.3%₩44.7M+11.2%1015%Sales↑ · Stores↑ · Per store↑
2022Q3₩463.8M+37.8%12-7.7%₩38.7M+49.2%0017%Sales↑ · Stores↓ · Per store↑
2022Q2₩751.6M+93.1%12-7.7%₩62.6M+109.2%0017%Sales↑ · Stores↓ · Per store↑
2022Q1₩616.5M+154.0%120.0%₩51.4M+154.0%0017%Sales↑ · Stores→ · Per store↑
2021Q4₩483M12₩40.2M0117%
2021Q3₩336.7M13₩25.9M0015%
2021Q2₩389.1M13₩29.9M1015%
2021Q1₩242.7M12₩20.2M1217%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.