SEOUL COMMERCIAL AREA

강남역 Developed area

Seocho-gu (서초구) 서초2동· Area 617,547 m² · Area code 3120189 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩601.7M▼ -36.8% YoY
Stores41▲ +20.6% YoY
Sales per store₩14.7M▼ -47.6% YoY

Reading this area Stores rose 20.6% from a year earlier while estimated sales stayed about the same (-36.8%), so sales per store fell 47.6%. (vs a year earlier: Sales↓ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +30.0%
Stores▲ +127.8%
Sales per store▼ -42.9%
Market size
Estimated sales (quarter)
₩601.7M
vs 2024Q4
-36.8%
Estimated transactions
3,000
Per-store economics
Estimated sales per store
₩14.7M
vs a year ago
-47.6%
Per transaction
₩201K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩462.9M – ₩1,271.5M
20212022202320242025
₩462.9M₩601.7M
Stores18 – 41
20212022202320242025
1841
Sales per store₩14.7M – ₩45.4M
20212022202320242025
₩25.7M₩14.7M
Openings0 – 5
20212022202320242025
10
Closings0 – 2
20212022202320242025
20
Franchise share10% – 17%
20212022202320242025
17%10%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -36.8%, stores YoY +20.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
41
vs a year ago
+20.6%
Franchise share
10% (4/41)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩808.4M₩601.7M
Stores 2024 Q1 → 2025 Q4
3041
Sales per store 2024 Q1 → 2025 Q4
₩26.9M₩14.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1111%
  • 11–1426%
  • 14–1722%
  • 17–2130%
  • 21–2410%
Age
  • 10s0%
  • 20s23%
  • 30s37%
  • 40s11%
  • 50s17%
  • 60+13%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon21%
  • Tue22%
  • Wed12%
  • Thu20%
  • Fri12%
  • Sat7%
  • Sun6%
Gender
  • Male44%
  • Female56%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩601.7M-36.8%41+20.6%₩14.7M-47.6%0010%Sales↓ · Stores↑ · Per store↓
2025Q3₩761.6M+23.5%41+24.2%₩18.6M-0.6%5110%Sales↑ · Stores↑ · Per store→
2025Q2₩742.2M-9.0%37+15.6%₩20.1M-21.3%5011%Sales↓ · Stores↑ · Per store↓
2025Q1₩779.2M-3.6%32+6.7%₩24.3M-9.6%0213%Sales↓ · Stores↑ · Per store↓
2024Q4₩952.2M+9.0%34+9.7%₩28M-0.6%2112%Sales↑ · Stores↑ · Per store→
2024Q3₩616.7M-44.8%33+10.0%₩18.7M-49.8%1012%Sales↓ · Stores↑ · Per store↓
2024Q2₩815.5M-18.2%32+6.7%₩25.5M-23.3%2013%Sales↓ · Stores↑ · Per store↓
2024Q1₩808.4M-7.1%30+3.4%₩26.9M-10.2%1213%Sales↓ · Stores↑ · Per store↓
2023Q4₩873.3M-4.7%31+10.7%₩28.2M-13.9%1013%Sales↓ · Stores↑ · Per store↓
2023Q3₩1,116.2M+6.5%30+3.4%₩37.2M+3.0%2113%Sales↑ · Stores↑ · Per store→
2023Q2₩997.3M-21.6%30+7.1%₩33.2M-26.8%2110%Sales↓ · Stores↑ · Per store↓
2023Q1₩869.9M-19.1%29+11.5%₩30M-27.4%1010%Sales↓ · Stores↑ · Per store↓
2022Q4₩916.3M-8.8%28+12.0%₩32.7M-18.5%0111%Sales↓ · Stores↑ · Per store↓
2022Q3₩1,047.5M+84.1%29+26.1%₩36.1M+46.0%1010%Sales↑ · Stores↑ · Per store↑
2022Q2₩1,271.5M+112.7%28+40.0%₩45.4M+51.9%2011%Sales↑ · Stores↑ · Per store↑
2022Q1₩1,075M+132.2%26+44.4%₩41.3M+60.8%1012%Sales↑ · Stores↑ · Per store↑
2021Q4₩1,004.3M25₩40.2M3112%
2021Q3₩568.9M23₩24.7M3013%
2021Q2₩597.8M20₩29.9M2015%
2021Q1₩462.9M18₩25.7M1217%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.