SEOUL COMMERCIAL AREA

강남역 발달상권

서초구서초2동· Area 617,547 m² · Area code 3120189 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

골프연습장 2025 Q4 · Seoul data

Estimated sales (quarter)₩848.7M▼ -12.6% YoY
Stores6▼ -14.3% YoY
Sales per store₩141.5M▲ +1.9% YoY

Reading this area Estimated sales fell 12.6% from a year earlier and stores fell 14.3%. Sales per store are about the same at +1.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +92.1%
Stores±0.0%
Sales per store▲ +92.1%
Market size
Estimated sales (quarter)
₩848.7M
vs 2024Q4
-12.6%
Estimated transactions
11,671
Per-store economics
Estimated sales per store
₩141.5M
vs a year ago
+1.9%
Per transaction
₩73K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩441.8M – ₩1,162.5M
20212022202320242025
₩441.8M₩848.7M
Stores5 – 7
20212022202320242025
66
Sales per store₩73.6M – ₩166.1M
20212022202320242025
₩73.6M₩141.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share29% – 83%
20212022202320242025
33%83%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -12.6%, stores YoY -14.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-14.3%
Franchise share
83% (5/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,043.1M₩848.7M
Stores 2024 Q1 → 2025 Q4
76
Sales per store 2024 Q1 → 2025 Q4
₩149M₩141.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0611%
  • 06–115%
  • 11–1420%
  • 14–1717%
  • 17–2134%
  • 21–2413%
Age
  • 10s0%
  • 20s4%
  • 30s13%
  • 40s27%
  • 50s47%
  • 60+9%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon8%
  • Tue14%
  • Wed9%
  • Thu18%
  • Fri19%
  • Sat19%
  • Sun13%
Gender
  • Male73%
  • Female27%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩848.7M-12.6%6-14.3%₩141.5M+1.9%0083%Shrinking
2025Q3₩805.9M-20.2%6-14.3%₩134.3M-6.9%0183%Shrinking
2025Q2₩1,061.8M-2.1%70.0%₩151.7M-2.1%1071%Mixed
2025Q1₩881.3M-15.5%70.0%₩125.9M-15.5%1057%Mixed
2024Q4₩971.3M-6.4%70.0%₩138.8M-6.4%1043%Mixed
2024Q3₩1,010M+23.8%70.0%₩144.3M+23.8%0029%Growing
2024Q2₩1,084.7M+6.5%70.0%₩155M+6.5%0029%Growing
2024Q1₩1,043.1M+9.6%70.0%₩149M+9.6%1129%Growing
2023Q4₩1,037.9M+4.9%70.0%₩148.3M+4.9%0029%Growing
2023Q3₩815.6M-29.8%70.0%₩116.5M-29.8%0029%Mixed
2023Q2₩1,018.6M+12.8%70.0%₩145.5M+12.8%0129%Growing
2023Q1₩951.9M+9.5%70.0%₩136M+9.5%0043%Growing
2022Q4₩989M+17.5%70.0%₩141.3M+17.5%0043%Growing
2022Q3₩1,162.5M+44.0%70.0%₩166.1M+44.0%1143%Growing
2022Q2₩903.4M+54.1%7+40.0%₩129.1M+10.1%1043%Growing
2022Q1₩869.2M+96.7%7+16.7%₩124.2M+68.6%0029%Growing
2021Q4₩841.4M7₩120.2M1129%
2021Q3₩807.3M7₩115.3M2029%
2021Q2₩586.3M5₩117.3M0140%
2021Q1₩441.8M6₩73.6M0033%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.