SEOUL COMMERCIAL AREA

강남역 발달상권

서초구서초2동· Area 617,547 m² · Area code 3120189 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

가전제품수리 2025 Q4 · Seoul data

Estimated sales (quarter)₩301.4M▲ +0.1% YoY
Stores16▼ -5.9% YoY
Sales per store₩18.8M▲ +6.3% YoY

Reading this area Stores fell 5.9% from a year earlier while estimated sales held at +0.1%, so sales per store rose 6.3%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +45.7%
Stores▼ -5.9%
Sales per store▲ +54.8%
Market size
Estimated sales (quarter)
₩301.4M
vs 2024Q4
+0.1%
Estimated transactions
2,116
Per-store economics
Estimated sales per store
₩18.8M
vs a year ago
+6.3%
Per transaction
₩142K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩206.8M – ₩558.1M
20212022202320242025
₩206.8M₩301.4M
Stores16 – 20
20212022202320242025
1716
Sales per store₩11.4M – ₩28.1M
20212022202320242025
₩12.2M₩18.8M
Openings0 – 2
20212022202320242025
20
Closings0 – 2
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.1%, stores YoY -5.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
16
vs a year ago
-5.9%
Franchise share
0% (0/16)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩240.8M₩301.4M
Stores 2024 Q1 → 2025 Q4
1816
Sales per store 2024 Q1 → 2025 Q4
₩13.4M₩18.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1122%
  • 11–1428%
  • 14–1734%
  • 17–2114%
  • 21–242%
Age
  • 10s0%
  • 20s6%
  • 30s14%
  • 40s11%
  • 50s22%
  • 60+47%
Weekday / weekend
  • Weekday84%
  • Weekend16%
Day of week
  • Mon20%
  • Tue15%
  • Wed6%
  • Thu16%
  • Fri26%
  • Sat11%
  • Sun5%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩301.4M+0.1%16-5.9%₩18.8M+6.3%000%Possible recovery
2025Q3₩407.1M+14.7%16-5.9%₩25.4M+21.9%010%Mixed
2025Q2₩231.2M-29.0%170.0%₩13.6M-29.0%000%Mixed
2025Q1₩250.1M+3.9%17-5.6%₩14.7M+10.0%000%Mixed
2024Q4₩301.2M+32.5%17-5.6%₩17.7M+40.3%000%Mixed
2024Q3₩354.8M+8.5%17-5.6%₩20.9M+14.9%000%Mixed
2024Q2₩325.8M+5.1%170.0%₩19.2M+5.1%010%Growing
2024Q1₩240.8M-19.2%18+5.9%₩13.4M-23.7%000%Possible crowding
2023Q4₩227.3M-11.4%18+5.9%₩12.6M-16.3%000%Possible crowding
2023Q3₩326.9M-31.5%18+5.9%₩18.2M-35.3%100%Possible crowding
2023Q2₩310M+0.5%170.0%₩18.2M+0.5%000%Mixed
2023Q1₩298.1M+37.2%17-10.5%₩17.5M+53.3%000%Mixed
2022Q4₩256.4M-46.6%17-10.5%₩15.1M-40.3%000%Shrinking
2022Q3₩477.3M-14.5%17-15.0%₩28.1M+0.6%000%Shrinking
2022Q2₩308.5M-31.5%17-5.6%₩18.1M-27.5%020%Shrinking
2022Q1₩217.3M+5.1%19+11.8%₩11.4M-6.0%110%Competition inflow
2021Q4₩480M19₩25.3M010%
2021Q3₩558.1M20₩27.9M200%
2021Q2₩450.6M18₩25M100%
2021Q1₩206.8M17₩12.2M210%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.