SEOUL COMMERCIAL AREA

강남역 발달상권

서초구서초2동· Area 617,547 m² · Area code 3120189 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,925.9M▼ -6.0% YoY
Stores54±0.0% YoY
Sales per store₩35.7M▼ -6.0% YoY

Reading this area Against a year earlier, estimated sales -6.0%, stores 0.0% and sales per store -6.0% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +21.1%
Stores▲ +8.0%
Sales per store▲ +12.1%
Market size
Estimated sales (quarter)
₩1,925.9M
vs 2024Q4
-6.0%
Estimated transactions
2,901
Per-store economics
Estimated sales per store
₩35.7M
vs a year ago
-6.0%
Per transaction
₩664K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,547.2M – ₩3,293.2M
20212022202320242025
₩1,590.6M₩1,925.9M
Stores50 – 56
20212022202320242025
5054
Sales per store₩28.1M – ₩59.9M
20212022202320242025
₩31.8M₩35.7M
Openings0 – 3
20212022202320242025
11
Closings0 – 3
20212022202320242025
03
Franchise share4% – 6%
20212022202320242025
6%4%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -6.0%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
54
vs a year ago
0.0%
Franchise share
4% (2/54)
Movement
Openings (rate)
1 (2%)
Closings (rate)
3 (5%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩2,697.1M₩1,925.9M
Stores 2024 Q1 → 2025 Q4
5654
Sales per store 2024 Q1 → 2025 Q4
₩48.2M₩35.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–111%
  • 11–1427%
  • 14–1726%
  • 17–2139%
  • 21–247%
Age
  • 10s0%
  • 20s11%
  • 30s15%
  • 40s23%
  • 50s43%
  • 60+9%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon23%
  • Tue17%
  • Wed20%
  • Thu12%
  • Fri15%
  • Sat8%
  • Sun4%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,925.9M-6.0%540.0%₩35.7M-6.0%134%Mixed
2025Q3₩2,521.9M-8.0%55+1.9%₩45.9M-9.7%115%Mixed
2025Q2₩1,547.2M-39.5%550.0%₩28.1M-39.5%005%Mixed
2025Q1₩1,630.6M-39.5%55-1.8%₩29.6M-38.4%105%Mixed
2024Q4₩2,049.2M-26.7%54-1.8%₩37.9M-25.3%116%Mixed
2024Q3₩2,740.7M-16.8%54-1.8%₩50.8M-15.2%016%Mixed
2024Q2₩2,559.4M+6.6%550.0%₩46.5M+6.6%015%Growing
2024Q1₩2,697.1M+5.8%560.0%₩48.2M+5.8%105%Growing
2023Q4₩2,794.9M+2.5%550.0%₩50.8M+2.5%005%Mixed
2023Q3₩3,293.2M+4.9%550.0%₩59.9M+4.9%115%Growing
2023Q2₩2,402M-3.6%550.0%₩43.7M-3.6%015%Mixed
2023Q1₩2,548M+10.5%56+3.7%₩45.5M+6.6%215%Growing
2022Q4₩2,727.3M+13.3%550.0%₩49.6M+13.3%115%Growing
2022Q3₩3,140.3M+22.6%55+3.8%₩57.1M+18.2%115%Growing
2022Q2₩2,492.4M+14.1%55+5.8%₩45.3M+7.9%105%Growing
2022Q1₩2,304.9M+44.9%54+8.0%₩42.7M+34.2%016%Growing
2021Q4₩2,406.5M55₩43.8M315%
2021Q3₩2,560.7M53₩48.3M106%
2021Q2₩2,184.3M52₩42M206%
2021Q1₩1,590.6M50₩31.8M106%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.