SEOUL COMMERCIAL AREA

강남역 발달상권

서초구서초2동· Area 617,547 m² · Area code 3120189 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

의약품 2025 Q4 · Seoul data

Estimated sales (quarter)₩16,154.4M▼ -9.4% YoY
Stores89▲ +9.9% YoY
Sales per store₩181.5M▼ -17.6% YoY

Reading this area Stores rose 9.9% from a year earlier while estimated sales stayed about the same (-9.4%), so sales per store fell 17.6%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +6.3%
Stores▲ +14.1%
Sales per store▼ -6.8%
Market size
Estimated sales (quarter)
₩16,154.4M
vs 2024Q4
-9.4%
Estimated transactions
600,940
Per-store economics
Estimated sales per store
₩181.5M
vs a year ago
-17.6%
Per transaction
₩27K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩14,697.2M – ₩19,551.9M
20212022202320242025
₩15,191.4M₩16,154.4M
Stores76 – 89
20212022202320242025
7889
Sales per store₩181.5M – ₩247.5M
20212022202320242025
₩194.8M₩181.5M
Openings0 – 5
20212022202320242025
55
Closings0 – 3
20212022202320242025
22
Franchise share5% – 6%
20212022202320242025
5%6%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -9.4%, stores YoY +9.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
89
vs a year ago
+9.9%
Franchise share
6% (5/89)
Movement
Openings (rate)
5 (5%)
Closings (rate)
2 (2%)
Net store change
+3
Estimated sales 2024 Q1 → 2025 Q4
₩18,312.4M₩16,154.4M
Stores 2024 Q1 → 2025 Q4
8389
Sales per store 2024 Q1 → 2025 Q4
₩220.6M₩181.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1121%
  • 11–1426%
  • 14–1729%
  • 17–2122%
  • 21–242%
Age
  • 10s0%
  • 20s16%
  • 30s30%
  • 40s28%
  • 50s16%
  • 60+9%
Weekday / weekend
  • Weekday83%
  • Weekend17%
Day of week
  • Mon14%
  • Tue18%
  • Wed13%
  • Thu12%
  • Fri26%
  • Sat16%
  • Sun2%
Gender
  • Male52%
  • Female48%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩16,154.4M-9.4%89+9.9%₩181.5M-17.6%526%Possible crowding
2025Q3₩16,853.1M-3.8%85+4.9%₩198.3M-8.3%326%Possible crowding
2025Q2₩17,351.9M+1.4%84+2.4%₩206.6M-1.0%216%Mixed
2025Q1₩19,301.2M+5.4%82-1.2%₩235.4M+6.7%316%Growing
2024Q4₩17,833M+9.7%81-2.4%₩220.2M+12.4%115%Growing
2024Q3₩17,514.2M+9.2%81-1.2%₩216.2M+10.5%015%Growing
2024Q2₩17,104.4M+11.3%82+1.2%₩208.6M+10.0%235%Growing
2024Q1₩18,312.4M+8.1%83+1.2%₩220.6M+6.8%225%Growing
2023Q4₩16,259.2M+5.0%83+1.2%₩195.9M+3.7%105%Growing
2023Q3₩16,038.7M+0.7%82+1.2%₩195.6M-0.6%215%Mixed
2023Q2₩15,366.7M-3.9%810.0%₩189.7M-3.9%235%Mixed
2023Q1₩16,938M-13.4%82+3.8%₩206.6M-16.5%225%Possible crowding
2022Q4₩15,482.8M-3.8%82+5.1%₩188.8M-8.5%105%Possible crowding
2022Q3₩15,934.8M+2.7%81+6.6%₩196.7M-3.7%335%Possible crowding
2022Q2₩15,996.8M+8.8%81+6.6%₩197.5M+2.1%315%Mixed
2022Q1₩19,551.9M+28.7%79+1.3%₩247.5M+27.1%435%Growing
2021Q4₩16,087.9M78₩206.3M315%
2021Q3₩15,518.7M76₩204.2M115%
2021Q2₩14,697.2M76₩193.4M025%
2021Q1₩15,191.4M78₩194.8M525%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.