SEOUL COMMERCIAL AREA

강남역 발달상권

서초구서초2동· Area 617,547 m² · Area code 3120189 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

철물점 2025 Q4 · Seoul data

Estimated sales (quarter)₩35.5M▲ +8.9% YoY
Stores4▲ +33.3% YoY
Sales per store₩8.9M▼ -18.3% YoY

Reading this area Estimated sales rose 8.9% from a year earlier, but stores rose 33.3%. The market grew, yet stores grew faster, so sales per store fell 18.3%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -11.8%
Stores±0.0%
Sales per store▼ -11.8%
Market size
Estimated sales (quarter)
₩35.5M
vs 2024Q4
+8.9%
Estimated transactions
1,307
Per-store economics
Estimated sales per store
₩8.9M
vs a year ago
-18.3%
Per transaction
₩27K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩19M – ₩46.6M
20212022202320242025
₩40.2M₩35.5M
Stores3 – 4
20212022202320242025
44
Sales per store₩6.3M – ₩15.5M
20212022202320242025
₩10M₩8.9M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.9%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
+33.3%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩19M₩35.5M
Stores 2024 Q1 → 2025 Q4
34
Sales per store 2024 Q1 → 2025 Q4
₩6.3M₩8.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1138%
  • 11–1429%
  • 14–1733%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s21%
  • 30s8%
  • 40s7%
  • 50s36%
  • 60+27%
Weekday / weekend
  • Weekday87%
  • Weekend13%
Day of week
  • Mon24%
  • Tue8%
  • Wed12%
  • Thu21%
  • Fri22%
  • Sat13%
  • Sun0%
Gender
  • Male80%
  • Female20%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩35.5M+8.9%4+33.3%₩8.9M-18.3%000%Competition inflow
2025Q3₩37.7M+83.6%4+33.3%₩9.4M+37.7%100%Growing
2025Q2₩36.6M+33.7%30.0%₩12.2M+33.7%000%Growing
2025Q1₩29.2M+53.8%30.0%₩9.7M+53.8%000%Growing
2024Q4₩32.5M+11.6%30.0%₩10.8M+11.6%000%Growing
2024Q3₩20.5M-25.9%30.0%₩6.8M-25.9%000%Mixed
2024Q2₩27.3M+4.7%30.0%₩9.1M+4.7%000%Growing
2024Q1₩19M-38.6%30.0%₩6.3M-38.6%000%Mixed
2023Q4₩29.2M-33.6%30.0%₩9.7M-33.6%000%Mixed
2023Q3₩27.7M-40.5%30.0%₩9.2M-40.5%000%Mixed
2023Q2₩26.1M-40.2%30.0%₩8.7M-40.2%000%Mixed
2023Q1₩31M-7.8%30.0%₩10.3M-7.8%000%Mixed
2022Q4₩44M-2.0%30.0%₩14.7M-2.0%000%Mixed
2022Q3₩46.6M+37.2%3-25.0%₩15.5M+82.9%000%Mixed
2022Q2₩43.7M+37.8%3-25.0%₩14.6M+83.8%000%Mixed
2022Q1₩33.6M-16.4%3-25.0%₩11.2M+11.4%000%Shrinking
2021Q4₩44.9M3₩15M010%
2021Q3₩33.9M4₩8.5M000%
2021Q2₩31.7M4₩7.9M000%
2021Q1₩40.2M4₩10M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.