SEOUL COMMERCIAL AREA

강남역 발달상권

서초구서초2동· Area 617,547 m² · Area code 3120189 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

당구장 2025 Q4 · Seoul data

Estimated sales (quarter)₩651.6M▲ +42.6% YoY
Stores30▲ +7.1% YoY
Sales per store₩21.7M▲ +33.1% YoY

Reading this area Estimated sales rose 42.6% from a year earlier while stores were up 7.1%, so sales per store also rose 33.1%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +219.3%
Stores▲ +87.5%
Sales per store▲ +70.3%
Market size
Estimated sales (quarter)
₩651.6M
vs 2024Q4
+42.6%
Estimated transactions
24,685
Per-store economics
Estimated sales per store
₩21.7M
vs a year ago
+33.1%
Per transaction
₩26K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩204.1M – ₩672.9M
20212022202320242025
₩204.1M₩651.6M
Stores16 – 30
20212022202320242025
1630
Sales per store₩12.8M – ₩25.5M
20212022202320242025
₩12.8M₩21.7M
Openings0 – 3
20212022202320242025
02
Closings0 – 2
20212022202320242025
22
Franchise share10% – 25%
20212022202320242025
25%10%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +42.6%, stores YoY +7.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
30
vs a year ago
+7.1%
Franchise share
10% (3/30)
Movement
Openings (rate)
2 (6%)
Closings (rate)
2 (6%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩395.9M₩651.6M
Stores 2024 Q1 → 2025 Q4
2330
Sales per store 2024 Q1 → 2025 Q4
₩17.2M₩21.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–113%
  • 11–1410%
  • 14–1720%
  • 17–2141%
  • 21–2420%
Age
  • 10s4%
  • 20s25%
  • 30s26%
  • 40s18%
  • 50s16%
  • 60+12%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon10%
  • Tue10%
  • Wed15%
  • Thu13%
  • Fri19%
  • Sat19%
  • Sun14%
Gender
  • Male70%
  • Female30%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩651.6M+42.6%30+7.1%₩21.7M+33.1%2210%Growing
2025Q3₩672.9M+48.1%30+15.4%₩22.4M+28.3%1110%Growing
2025Q2₩538.3M+12.4%30+20.0%₩17.9M-6.3%1010%Competition inflow
2025Q1₩498M+25.8%29+26.1%₩17.2M-0.2%1010%Mixed
2024Q4₩456.9M+14.4%28+33.3%₩16.3M-14.2%3211%Competition inflow
2024Q3₩454.5M-0.1%26+30.0%₩17.5M-23.2%1015%Possible crowding
2024Q2₩478.7M+14.4%25+19.0%₩19.1M-3.9%2016%Competition inflow
2024Q1₩395.9M-6.9%23+21.1%₩17.2M-23.1%2017%Possible crowding
2023Q4₩399.3M+0.8%21+10.5%₩19M-8.8%1019%Possible crowding
2023Q3₩455M-0.7%20+11.1%₩22.7M-10.6%0120%Possible crowding
2023Q2₩418.5M-0.8%21+5.0%₩19.9M-5.5%3119%Possible crowding
2023Q1₩425.4M+53.9%19-5.0%₩22.4M+62.0%1121%Mixed
2022Q4₩396.1M+14.9%190.0%₩20.8M+14.9%1021%Growing
2022Q3₩458.2M+81.7%180.0%₩25.5M+81.7%0222%Growing
2022Q2₩422M+37.8%20+11.1%₩21.1M+24.0%0020%Growing
2022Q1₩276.5M+35.5%20+25.0%₩13.8M+8.4%1020%Growing
2021Q4₩344.7M19₩18.1M1021%
2021Q3₩252.1M18₩14M0022%
2021Q2₩306.2M18₩17M2022%
2021Q1₩204.1M16₩12.8M0225%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.