Seoul commercial-area market 종로·청계 관광특구 · 관광특구 · 종로구 종로1·2·3·4가동 · Area page →
호프-간이주점 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩13,291M
- vs 2024Q4
- -2.2%
- Estimated transactions
- 303,006
Competition
- Stores
- 140
- vs a year ago
- +2.9%
- Franchise share
- 8% (11/140)
Per-store economics
- Estimated sales per store
- ₩94.9M
- vs a year ago
- -5.0%
- Per transaction
- ₩44K
Movement
- Openings (rate)
- 9 (6%)
- Closings (rate)
- 7 (5%)
- Net store change
- +2
Pattern (descriptive, not a score): Mixed 한 방향으로 읽히지 않음
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩13,291M | -2.2% | 140 | +2.9% | ₩94.9M | -5.0% | 9 | 7 | 8% | Mixed |
| 2025Q3 | ₩11,903.3M | -2.4% | 138 | +3.8% | ₩86.3M | -5.9% | 7 | 3 | 8% | Possible crowding |
| 2025Q2 | ₩13,015.9M | -2.5% | 133 | -1.5% | ₩97.9M | -1.0% | 5 | 4 | 9% | Mixed |
| 2025Q1 | ₩11,434.6M | +0.1% | 132 | -2.9% | ₩86.6M | +3.2% | 2 | 9 | 9% | Mixed |
| 2024Q4 | ₩13,593.4M | +10.0% | 136 | -1.4% | ₩100M | +11.6% | 7 | 5 | 11% | Growing |
| 2024Q3 | ₩12,192.7M | +3.0% | 133 | -0.7% | ₩91.7M | +3.8% | 4 | 6 | 12% | Growing |
| 2024Q2 | ₩13,347.6M | +16.6% | 135 | 0.0% | ₩98.9M | +16.6% | 4 | 6 | 12% | Growing |
| 2024Q1 | ₩11,418.8M | -6.2% | 136 | +4.6% | ₩84M | -10.3% | 4 | 5 | 13% | Possible crowding |
| 2023Q4 | ₩12,356.7M | +11.2% | 138 | +7.8% | ₩89.5M | +3.2% | 8 | 5 | 12% | Growing |
| 2023Q3 | ₩11,836.3M | +15.2% | 134 | +7.2% | ₩88.3M | +7.4% | 2 | 3 | 13% | Growing |
| 2023Q2 | ₩11,451.6M | +7.2% | 135 | +14.4% | ₩84.8M | -6.3% | 7 | 3 | 13% | Competition inflow |
| 2023Q1 | ₩12,169.5M | +153.6% | 130 | +8.3% | ₩93.6M | +134.1% | 11 | 9 | 14% | Growing |
| 2022Q4 | ₩11,110.5M | +42.7% | 128 | +5.8% | ₩86.8M | +34.9% | 11 | 7 | 14% | Growing |
| 2022Q3 | ₩10,276.6M | +153.0% | 125 | +4.2% | ₩82.2M | +142.8% | 12 | 4 | 14% | Growing |
| 2022Q2 | ₩10,679.2M | +66.8% | 118 | -1.7% | ₩90.5M | +69.6% | 1 | 3 | 14% | Growing |
| 2022Q1 | ₩4,798M | +11.8% | 120 | +2.6% | ₩40M | +9.0% | 1 | 2 | 13% | Growing |
| 2021Q4 | ₩7,787.9M | — | 121 | — | ₩64.4M | — | 3 | 3 | 13% | — |
| 2021Q3 | ₩4,062.4M | — | 120 | — | ₩33.9M | — | 3 | 5 | 14% | — |
| 2021Q2 | ₩6,403M | — | 120 | — | ₩53.4M | — | 5 | 3 | 16% | — |
| 2021Q1 | ₩4,290.9M | — | 117 | — | ₩36.7M | — | 3 | 6 | 17% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.