NumLM BizSeoul commercial-area market 종로·청계 관광특구 · 관광특구 · 종로구 종로1·2·3·4가동 · Area page →
신발 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩12,647.9M
- vs 2024Q4
- -6.1%
- Estimated transactions
- 169,097
Competition
- Stores
- 300
- vs a year ago
- -7.7%
- Franchise share
- 0% (1/300)
Per-store economics
- Estimated sales per store
- ₩42.2M
- vs a year ago
- +1.8%
- Per transaction
- ₩75K
Movement
- Openings (rate)
- 1 (0%)
- Closings (rate)
- 7 (2%)
- Net store change
- −6
Pattern (descriptive, not a score): Shrinking 매출↓ 점포↓
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩12,647.9M | -6.1% | 300 | -7.7% | ₩42.2M | +1.8% | 1 | 7 | 0% | Shrinking |
| 2025Q3 | ₩10,317.8M | -13.7% | 306 | -7.6% | ₩33.7M | -6.7% | 1 | 8 | 0% | Shrinking |
| 2025Q2 | ₩12,203.5M | -18.0% | 313 | -8.2% | ₩39M | -10.6% | 1 | 3 | 0% | Shrinking |
| 2025Q1 | ₩7,927.7M | -17.6% | 315 | -8.2% | ₩25.2M | -10.3% | 0 | 10 | 0% | Shrinking |
| 2024Q4 | ₩13,462.8M | -11.1% | 325 | -6.9% | ₩41.4M | -4.5% | 1 | 7 | 0% | Shrinking |
| 2024Q3 | ₩11,958.5M | -23.6% | 331 | -6.5% | ₩36.1M | -18.2% | 1 | 11 | 0% | Shrinking |
| 2024Q2 | ₩14,877.5M | -8.5% | 341 | -5.8% | ₩43.6M | -2.9% | 2 | 4 | 0% | Shrinking |
| 2024Q1 | ₩9,622.2M | -3.1% | 343 | -5.8% | ₩28.1M | +2.9% | 2 | 8 | 0% | Shrinking |
| 2023Q4 | ₩15,141.2M | -15.1% | 349 | -5.9% | ₩43.4M | -9.8% | 3 | 8 | 0% | Shrinking |
| 2023Q3 | ₩15,643.9M | +22.0% | 354 | -5.1% | ₩44.2M | +28.5% | 6 | 13 | 0% | Mixed |
| 2023Q2 | ₩16,262.8M | +31.1% | 362 | -3.5% | ₩44.9M | +35.8% | 3 | 5 | 0% | Mixed |
| 2023Q1 | ₩9,927.9M | +8.4% | 364 | -3.4% | ₩27.3M | +12.3% | 3 | 10 | 0% | Mixed |
| 2022Q4 | ₩17,838.2M | +39.6% | 371 | -0.5% | ₩48.1M | +40.4% | 4 | 6 | 0% | Growing |
| 2022Q3 | ₩12,827.7M | +43.7% | 373 | -0.3% | ₩34.4M | +44.1% | 3 | 5 | 0% | Growing |
| 2022Q2 | ₩12,409.1M | +7.7% | 375 | -0.5% | ₩33.1M | +8.3% | 2 | 4 | 0% | Growing |
| 2022Q1 | ₩9,154.4M | +3.8% | 377 | -2.6% | ₩24.3M | +6.5% | 8 | 4 | 0% | Growing |
| 2021Q4 | ₩12,775M | — | 373 | — | ₩34.2M | — | 2 | 3 | 0% | — |
| 2021Q3 | ₩8,927.8M | — | 374 | — | ₩23.9M | — | 5 | 8 | 0% | — |
| 2021Q2 | ₩11,524M | — | 377 | — | ₩30.6M | — | 3 | 13 | 0% | — |
| 2021Q1 | ₩8,822.1M | — | 387 | — | ₩22.8M | — | 6 | 3 | 0% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.