NumLM BizSeoul commercial-area market 종로·청계 관광특구 · 관광특구 · 종로구 종로1·2·3·4가동 · Area page →
서적 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩433.4M
- vs 2024Q4
- -20.7%
- Estimated transactions
- 7,102
Competition
- Stores
- 33
- vs a year ago
- 0.0%
- Franchise share
- 0% (0/33)
Per-store economics
- Estimated sales per store
- ₩13.1M
- vs a year ago
- -20.7%
- Per transaction
- ₩61K
Movement
- Openings (rate)
- 0 (0%)
- Closings (rate)
- 1 (3%)
- Net store change
- −1
Pattern (descriptive, not a score): Mixed 한 방향으로 읽히지 않음
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩433.4M | -20.7% | 33 | 0.0% | ₩13.1M | -20.7% | 0 | 1 | 0% | Mixed |
| 2025Q3 | ₩397M | -72.8% | 34 | 0.0% | ₩11.7M | -72.8% | 0 | 0 | 0% | Mixed |
| 2025Q2 | ₩538.2M | -46.3% | 34 | -2.9% | ₩15.8M | -44.7% | 1 | 0 | 0% | Mixed |
| 2025Q1 | ₩633.3M | -53.5% | 33 | -2.9% | ₩19.2M | -52.0% | 0 | 0 | 0% | Mixed |
| 2024Q4 | ₩546.6M | -43.0% | 33 | 0.0% | ₩16.6M | -43.0% | 0 | 1 | 0% | Mixed |
| 2024Q3 | ₩1,460.8M | +106.5% | 34 | +3.0% | ₩43M | +100.4% | 0 | 1 | 0% | Growing |
| 2024Q2 | ₩1,001.9M | +158.9% | 35 | +16.7% | ₩28.6M | +121.9% | 1 | 0 | 0% | Growing |
| 2024Q1 | ₩1,360.5M | +147.1% | 34 | +17.2% | ₩40M | +110.8% | 1 | 0 | 0% | Growing |
| 2023Q4 | ₩959.2M | +149.8% | 33 | +10.0% | ₩29.1M | +127.1% | 0 | 0 | 0% | Growing |
| 2023Q3 | ₩707.4M | +367.1% | 33 | +6.5% | ₩21.4M | +338.8% | 3 | 0 | 0% | Growing |
| 2023Q2 | ₩387M | +205.7% | 30 | -3.2% | ₩12.9M | +215.9% | 1 | 0 | 0% | Mixed |
| 2023Q1 | ₩550.6M | +106.6% | 29 | -6.5% | ₩19M | +120.8% | 0 | 1 | 0% | Mixed |
| 2022Q4 | ₩384M | -59.8% | 30 | -3.2% | ₩12.8M | -58.5% | 0 | 1 | 0% | Shrinking |
| 2022Q3 | ₩151.4M | -88.3% | 31 | +3.3% | ₩4.9M | -88.7% | 0 | 0 | 0% | Possible crowding |
| 2022Q2 | ₩126.6M | -88.5% | 31 | +3.3% | ₩4.1M | -88.9% | 0 | 0 | 0% | Possible crowding |
| 2022Q1 | ₩266.5M | -78.3% | 31 | 0.0% | ₩8.6M | -78.3% | 0 | 0 | 0% | Mixed |
| 2021Q4 | ₩955.6M | — | 31 | — | ₩30.8M | — | 1 | 0 | 0% | — |
| 2021Q3 | ₩1,297M | — | 30 | — | ₩43.2M | — | 1 | 1 | 0% | — |
| 2021Q2 | ₩1,100.5M | — | 30 | — | ₩36.7M | — | 0 | 1 | 0% | — |
| 2021Q1 | ₩1,228.4M | — | 31 | — | ₩39.6M | — | 1 | 2 | 0% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.