NumLM BizSeoul commercial-area market 종로·청계 관광특구 · 관광특구 · 종로구 종로1·2·3·4가동 · Area page →
가방 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩78.4M
- vs 2024Q4
- -51.1%
- Estimated transactions
- 2,122
Competition
- Stores
- 31
- vs a year ago
- +6.9%
- Franchise share
- 3% (1/31)
Per-store economics
- Estimated sales per store
- ₩2.5M
- vs a year ago
- -54.3%
- Per transaction
- ₩37K
Movement
- Openings (rate)
- 1 (3%)
- Closings (rate)
- 0 (0%)
- Net store change
- +1
Pattern (descriptive, not a score): Possible crowding 점포↑ 매출 정체 점포당↓
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩78.4M | -51.1% | 31 | +6.9% | ₩2.5M | -54.3% | 1 | 0 | 3% | Possible crowding |
| 2025Q3 | ₩119M | -23.1% | 30 | +3.4% | ₩4M | -25.6% | 1 | 0 | 3% | Possible crowding |
| 2025Q2 | ₩115.6M | -41.0% | 29 | +3.6% | ₩4M | -43.1% | 0 | 0 | 3% | Possible crowding |
| 2025Q1 | ₩86.9M | +3.5% | 29 | +3.6% | ₩3M | -0.0% | 1 | 1 | 3% | Mixed |
| 2024Q4 | ₩160.4M | +89.9% | 29 | 0.0% | ₩5.5M | +89.9% | 0 | 0 | 3% | Growing |
| 2024Q3 | ₩154.7M | +118.6% | 29 | 0.0% | ₩5.3M | +118.6% | 1 | 0 | 3% | Growing |
| 2024Q2 | ₩196.1M | +10.7% | 28 | -3.4% | ₩7M | +14.7% | 1 | 1 | 4% | Mixed |
| 2024Q1 | ₩83.9M | -22.5% | 28 | -3.4% | ₩3M | -19.7% | 0 | 1 | 4% | Shrinking |
| 2023Q4 | ₩84.5M | -19.3% | 29 | +3.6% | ₩2.9M | -22.1% | 0 | 0 | 3% | Possible crowding |
| 2023Q3 | ₩70.8M | -24.3% | 29 | +3.6% | ₩2.4M | -26.9% | 0 | 0 | 3% | Possible crowding |
| 2023Q2 | ₩177.1M | +49.4% | 29 | 0.0% | ₩6.1M | +49.4% | 0 | 0 | 3% | Growing |
| 2023Q1 | ₩108.3M | -33.6% | 29 | 0.0% | ₩3.7M | -33.6% | 1 | 0 | 3% | Mixed |
| 2022Q4 | ₩104.7M | -36.5% | 28 | -3.4% | ₩3.7M | -34.3% | 0 | 0 | 4% | Shrinking |
| 2022Q3 | ₩93.5M | -28.9% | 28 | -3.4% | ₩3.3M | -26.3% | 0 | 1 | 4% | Shrinking |
| 2022Q2 | ₩118.5M | -4.1% | 29 | -6.5% | ₩4.1M | +2.5% | 0 | 0 | 3% | Shrinking |
| 2022Q1 | ₩162.9M | +36.9% | 29 | -3.3% | ₩5.6M | +41.6% | 0 | 0 | 3% | Mixed |
| 2021Q4 | ₩165M | — | 29 | — | ₩5.7M | — | 0 | 0 | 3% | — |
| 2021Q3 | ₩131.5M | — | 29 | — | ₩4.5M | — | 0 | 2 | 3% | — |
| 2021Q2 | ₩123.6M | — | 31 | — | ₩4M | — | 1 | 0 | 3% | — |
| 2021Q1 | ₩119M | — | 30 | — | ₩4M | — | 1 | 0 | 3% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.