NumLM BizSeoul commercial-area market 종로·청계 관광특구 · 관광특구 · 종로구 종로1·2·3·4가동 · Area page →
외국어학원 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩1,570M
- vs 2024Q4
- -17.7%
- Estimated transactions
- 6,003
Competition
- Stores
- 23
- vs a year ago
- +4.5%
- Franchise share
- 0% (0/23)
Per-store economics
- Estimated sales per store
- ₩68.3M
- vs a year ago
- -21.3%
- Per transaction
- ₩262K
Movement
- Openings (rate)
- 0 (0%)
- Closings (rate)
- 0 (0%)
- Net store change
- ±0
Pattern (descriptive, not a score): Possible crowding 점포↑ 매출 정체 점포당↓
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩1,570M | -17.7% | 23 | +4.5% | ₩68.3M | -21.3% | 0 | 0 | 0% | Possible crowding |
| 2025Q3 | ₩1,935.8M | -11.0% | 23 | +4.5% | ₩84.2M | -14.8% | 1 | 0 | 0% | Possible crowding |
| 2025Q2 | ₩1,805.8M | +5.7% | 22 | 0.0% | ₩82.1M | +5.7% | 1 | 0 | 0% | Growing |
| 2025Q1 | ₩1,848.5M | +4.0% | 21 | -8.7% | ₩88M | +13.9% | 0 | 1 | 0% | Mixed |
| 2024Q4 | ₩1,907.5M | +9.9% | 22 | -4.3% | ₩86.7M | +14.9% | 0 | 0 | 0% | Mixed |
| 2024Q3 | ₩2,174M | +18.1% | 22 | -4.3% | ₩98.8M | +23.4% | 0 | 0 | 0% | Mixed |
| 2024Q2 | ₩1,708.7M | -0.6% | 22 | -8.3% | ₩77.7M | +8.5% | 0 | 1 | 0% | Possible recovery |
| 2024Q1 | ₩1,777M | -0.4% | 23 | -8.0% | ₩77.3M | +8.2% | 0 | 0 | 0% | Possible recovery |
| 2023Q4 | ₩1,735.5M | +20.1% | 23 | -8.0% | ₩75.5M | +30.6% | 0 | 0 | 0% | Mixed |
| 2023Q3 | ₩1,841.5M | +1.6% | 23 | -11.5% | ₩80.1M | +14.9% | 0 | 1 | 0% | Possible recovery |
| 2023Q2 | ₩1,718.6M | +11.3% | 24 | -7.7% | ₩71.6M | +20.6% | 0 | 1 | 0% | Mixed |
| 2023Q1 | ₩1,784.6M | +11.9% | 25 | -3.8% | ₩71.4M | +16.3% | 0 | 0 | 0% | Mixed |
| 2022Q4 | ₩1,444.8M | -16.7% | 25 | 0.0% | ₩57.8M | -16.7% | 0 | 1 | 0% | Mixed |
| 2022Q3 | ₩1,812M | -4.4% | 26 | +8.3% | ₩69.7M | -11.8% | 0 | 0 | 0% | Possible crowding |
| 2022Q2 | ₩1,543.9M | -20.9% | 26 | +13.0% | ₩59.4M | -30.0% | 0 | 0 | 0% | Possible crowding |
| 2022Q1 | ₩1,595.4M | +3.1% | 26 | +13.0% | ₩61.4M | -8.8% | 1 | 0 | 0% | Competition inflow |
| 2021Q4 | ₩1,733.9M | — | 25 | — | ₩69.4M | — | 1 | 0 | 0% | — |
| 2021Q3 | ₩1,895.9M | — | 24 | — | ₩79M | — | 1 | 0 | 0% | — |
| 2021Q2 | ₩1,952.3M | — | 23 | — | ₩84.9M | — | 0 | 0 | 0% | — |
| 2021Q1 | ₩1,547.7M | — | 23 | — | ₩67.3M | — | 1 | 0 | 0% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.