NumLM BizSeoul commercial-area market 종로·청계 관광특구 · 관광특구 · 종로구 종로1·2·3·4가동 · Area page →
핸드폰 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩486.1M
- vs 2024Q4
- -86.6%
- Estimated transactions
- 8,081
Competition
- Stores
- 25
- vs a year ago
- -3.8%
- Franchise share
- 0% (0/25)
Per-store economics
- Estimated sales per store
- ₩19.4M
- vs a year ago
- -86.1%
- Per transaction
- ₩60K
Movement
- Openings (rate)
- 0 (0%)
- Closings (rate)
- 1 (4%)
- Net store change
- −1
Pattern (descriptive, not a score): Shrinking 매출↓ 점포↓
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩486.1M | -86.6% | 25 | -3.8% | ₩19.4M | -86.1% | 0 | 1 | 0% | Shrinking |
| 2025Q3 | ₩1,327.6M | -35.7% | 26 | -7.1% | ₩51.1M | -30.8% | 0 | 0 | 0% | Shrinking |
| 2025Q2 | ₩3,344.8M | +15759.6% | 26 | -13.3% | ₩128.6M | +18199.6% | 0 | 0 | 0% | Mixed |
| 2025Q1 | ₩5,053.3M | +58154.1% | 26 | -13.3% | ₩194.4M | +67116.3% | 0 | 0 | 0% | Mixed |
| 2024Q4 | ₩3,627.4M | +4679.0% | 26 | -16.1% | ₩139.5M | +5598.0% | 0 | 2 | 0% | Mixed |
| 2024Q3 | ₩2,065M | +33690.3% | 28 | -9.7% | ₩73.8M | +37310.7% | 0 | 2 | 0% | Mixed |
| 2024Q2 | ₩21.1M | -14.6% | 30 | -3.2% | ₩703K | -11.7% | 0 | 0 | 0% | Shrinking |
| 2024Q1 | ₩8.7M | +101.8% | 30 | -6.3% | ₩289K | +115.2% | 0 | 1 | 0% | Mixed |
| 2023Q4 | ₩75.9M | +378.0% | 31 | 0.0% | ₩2.4M | +378.0% | 0 | 0 | 0% | Growing |
| 2023Q3 | ₩6.1M | — | 31 | -3.1% | ₩197K | — | 1 | 1 | 0% | — |
| 2023Q2 | ₩24.7M | -5.1% | 31 | 0.0% | ₩796K | -5.1% | 0 | 1 | 0% | Mixed |
| 2023Q1 | ₩4.3M | — | 32 | +6.7% | ₩134K | — | 1 | 0 | 0% | — |
| 2022Q4 | ₩15.9M | -97.8% | 31 | +6.9% | ₩512K | -98.0% | 0 | 1 | 0% | Possible crowding |
| 2022Q3 | — | — | 32 | +6.7% | — | — | 1 | 0 | 0% | — |
| 2022Q2 | ₩26M | +86.2% | 31 | 0.0% | ₩839K | +86.2% | 1 | 0 | 0% | Growing |
| 2022Q1 | — | — | 30 | -6.3% | — | — | 2 | 1 | 0% | — |
| 2021Q4 | ₩736.9M | — | 29 | — | ₩25.4M | — | 0 | 1 | 0% | — |
| 2021Q3 | — | — | 30 | — | — | — | 0 | 1 | 0% | — |
| 2021Q2 | ₩14M | — | 31 | — | ₩451K | — | 0 | 1 | 0% | — |
| 2021Q1 | ₩17.9M | — | 32 | — | ₩559K | — | 0 | 3 | 0% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.