NumLM BizSeoul commercial-area market 종로·청계 관광특구 · 관광특구 · 종로구 종로1·2·3·4가동 · Area page →
문구 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩30,274.2M
- vs 2024Q4
- -7.6%
- Estimated transactions
- 1,233,101
Competition
- Stores
- 74
- vs a year ago
- -7.5%
- Franchise share
- 8% (6/74)
Per-store economics
- Estimated sales per store
- ₩409.1M
- vs a year ago
- -0.1%
- Per transaction
- ₩25K
Movement
- Openings (rate)
- 0 (0%)
- Closings (rate)
- 2 (3%)
- Net store change
- −2
Pattern (descriptive, not a score): Shrinking 매출↓ 점포↓
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩30,274.2M | -7.6% | 74 | -7.5% | ₩409.1M | -0.1% | 0 | 2 | 8% | Shrinking |
| 2025Q3 | ₩20,603.9M | -18.5% | 76 | -5.0% | ₩271.1M | -14.2% | 0 | 2 | 8% | Shrinking |
| 2025Q2 | ₩29,242.4M | +13.7% | 78 | -2.5% | ₩374.9M | +16.7% | 1 | 0 | 8% | Growing |
| 2025Q1 | ₩23,981.8M | -29.7% | 77 | -4.9% | ₩311.5M | -26.0% | 2 | 4 | 8% | Shrinking |
| 2024Q4 | ₩32,774.7M | -7.0% | 80 | -3.6% | ₩409.7M | -3.5% | 1 | 1 | 8% | Shrinking |
| 2024Q3 | ₩25,265.4M | -21.9% | 80 | -5.9% | ₩315.8M | -17.0% | 0 | 0 | 8% | Shrinking |
| 2024Q2 | ₩25,710.3M | -34.4% | 80 | -9.1% | ₩321.4M | -27.9% | 3 | 4 | 8% | Shrinking |
| 2024Q1 | ₩34,104.9M | -6.5% | 81 | -9.0% | ₩421M | +2.8% | 0 | 2 | 7% | Shrinking |
| 2023Q4 | ₩35,237.8M | -34.2% | 83 | -5.7% | ₩424.6M | -30.2% | 0 | 2 | 7% | Shrinking |
| 2023Q3 | ₩32,349M | -13.2% | 85 | -2.3% | ₩380.6M | -11.2% | 1 | 4 | 7% | Mixed |
| 2023Q2 | ₩39,206.5M | -18.3% | 88 | +1.1% | ₩445.5M | -19.2% | 1 | 2 | 7% | Mixed |
| 2023Q1 | ₩36,458.4M | -8.0% | 89 | +1.1% | ₩409.6M | -9.0% | 1 | 0 | 7% | Mixed |
| 2022Q4 | ₩53,547.5M | +20.9% | 88 | 0.0% | ₩608.5M | +20.9% | 1 | 0 | 7% | Growing |
| 2022Q3 | ₩37,277.1M | +33.6% | 87 | -3.3% | ₩428.5M | +38.2% | 1 | 1 | 7% | Mixed |
| 2022Q2 | ₩47,972.1M | +30.8% | 87 | -6.5% | ₩551.4M | +39.8% | 0 | 1 | 7% | Mixed |
| 2022Q1 | ₩39,621M | +5.3% | 88 | -6.4% | ₩450.2M | +12.5% | 0 | 1 | 7% | Mixed |
| 2021Q4 | ₩44,279.5M | — | 88 | — | ₩503.2M | — | 0 | 2 | 8% | — |
| 2021Q3 | ₩27,897.3M | — | 90 | — | ₩310M | — | 0 | 3 | 8% | — |
| 2021Q2 | ₩36,669.6M | — | 93 | — | ₩394.3M | — | 1 | 2 | 8% | — |
| 2021Q1 | ₩37,623M | — | 94 | — | ₩400.2M | — | 0 | 0 | 7% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.