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화장품 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩2,115.8M
- vs 2024Q4
- +408.8%
- Estimated transactions
- 64,404
Competition
- Stores
- 33
- vs a year ago
- +10.0%
- Franchise share
- 18% (6/33)
Per-store economics
- Estimated sales per store
- ₩64.1M
- vs a year ago
- +362.5%
- Per transaction
- ₩33K
Movement
- Openings (rate)
- 1 (3%)
- Closings (rate)
- 0 (0%)
- Net store change
- +1
Pattern (descriptive, not a score): Growing 매출↑ 점포당↑ 점포↑
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩2,115.8M | +408.8% | 33 | +10.0% | ₩64.1M | +362.5% | 1 | 0 | 18% | Growing |
| 2025Q3 | ₩1,452.7M | +282.9% | 31 | 0.0% | ₩46.9M | +282.9% | 0 | 1 | 19% | Growing |
| 2025Q2 | ₩1,417.7M | +266.8% | 31 | -3.1% | ₩45.7M | +278.7% | 1 | 0 | 23% | Mixed |
| 2025Q1 | ₩352.4M | -12.5% | 30 | -9.1% | ₩11.7M | -3.8% | 1 | 1 | 23% | Shrinking |
| 2024Q4 | ₩415.8M | -5.7% | 30 | -11.8% | ₩13.9M | +6.9% | 0 | 1 | 23% | Shrinking |
| 2024Q3 | ₩379.4M | -6.8% | 31 | -6.1% | ₩12.2M | -0.7% | 0 | 1 | 23% | Shrinking |
| 2024Q2 | ₩386.5M | -26.6% | 32 | -13.5% | ₩12.1M | -15.1% | 0 | 1 | 22% | Shrinking |
| 2024Q1 | ₩402.8M | -38.6% | 33 | -8.3% | ₩12.2M | -33.1% | 0 | 1 | 21% | Shrinking |
| 2023Q4 | ₩441M | -21.6% | 34 | -2.9% | ₩13M | -19.3% | 1 | 0 | 21% | Mixed |
| 2023Q3 | ₩406.9M | -3.5% | 33 | 0.0% | ₩12.3M | -3.5% | 0 | 4 | 21% | Mixed |
| 2023Q2 | ₩526.5M | +44.6% | 37 | +12.1% | ₩14.2M | +29.0% | 1 | 0 | 19% | Growing |
| 2023Q1 | ₩656.4M | +80.8% | 36 | +9.1% | ₩18.2M | +65.8% | 3 | 2 | 19% | Growing |
| 2022Q4 | ₩562.8M | -8.0% | 35 | +9.4% | ₩16.1M | -15.9% | 2 | 0 | 20% | Possible crowding |
| 2022Q3 | ₩421.7M | -4.2% | 33 | +6.5% | ₩12.8M | -10.0% | 0 | 0 | 21% | Possible crowding |
| 2022Q2 | ₩364.1M | -49.7% | 33 | +6.5% | ₩11M | -52.8% | 0 | 0 | 21% | Possible crowding |
| 2022Q1 | ₩363M | -31.0% | 33 | +3.1% | ₩11M | -33.1% | 3 | 1 | 21% | Possible crowding |
| 2021Q4 | ₩611.9M | — | 32 | — | ₩19.1M | — | 1 | 0 | 19% | — |
| 2021Q3 | ₩440.1M | — | 31 | — | ₩14.2M | — | 0 | 0 | 19% | — |
| 2021Q2 | ₩724.1M | — | 31 | — | ₩23.4M | — | 0 | 2 | 19% | — |
| 2021Q1 | ₩526.3M | — | 32 | — | ₩16.4M | — | 0 | 1 | 22% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.