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일반의류 Seoul data for 2025 Q4
Market size
- Estimated sales (quarter)
- ₩15,374.4M
- vs 2024Q4
- +6.3%
- Estimated transactions
- 178,353
Competition
- Stores
- 521
- vs a year ago
- -2.3%
- Franchise share
- 0% (1/521)
Per-store economics
- Estimated sales per store
- ₩29.5M
- vs a year ago
- +8.8%
- Per transaction
- ₩86K
Movement
- Openings (rate)
- 7 (1%)
- Closings (rate)
- 8 (2%)
- Net store change
- −1
Pattern (descriptive, not a score): Growing 매출↑ 점포당↑ 점포↑
Customer timing and mix (share of estimated sales, 2025 Q4)
All quarters (20, from 2021 Q1)
| Quarter | Est. sales | YoY | Stores | YoY | Per store | YoY | Open | Close | Franchise | Pattern |
|---|---|---|---|---|---|---|---|---|---|---|
| 2025Q4 | ₩15,374.4M | +6.3% | 521 | -2.3% | ₩29.5M | +8.8% | 7 | 8 | 0% | Growing |
| 2025Q3 | ₩10,229.8M | -1.2% | 522 | -1.5% | ₩19.6M | +0.3% | 11 | 9 | 0% | Mixed |
| 2025Q2 | ₩12,606.2M | -14.6% | 520 | -3.3% | ₩24.2M | -11.7% | 8 | 9 | 0% | Shrinking |
| 2025Q1 | ₩10,368.7M | -8.9% | 522 | -5.4% | ₩19.9M | -3.6% | 0 | 12 | 0% | Shrinking |
| 2024Q4 | ₩14,457.9M | -2.4% | 533 | -3.8% | ₩27.1M | +1.5% | 11 | 6 | 0% | Mixed |
| 2024Q3 | ₩10,355.1M | -6.2% | 530 | -4.3% | ₩19.5M | -1.9% | 4 | 12 | 0% | Shrinking |
| 2024Q2 | ₩14,764M | -4.3% | 538 | -2.5% | ₩27.4M | -1.8% | 4 | 18 | 0% | Mixed |
| 2024Q1 | ₩11,377.2M | -11.2% | 552 | -0.9% | ₩20.6M | -10.4% | 6 | 8 | 0% | Mixed |
| 2023Q4 | ₩14,811.2M | -8.6% | 554 | -2.6% | ₩26.7M | -6.1% | 6 | 6 | 0% | Mixed |
| 2023Q3 | ₩11,038.4M | -6.7% | 554 | -2.5% | ₩19.9M | -4.4% | 18 | 16 | 0% | Mixed |
| 2023Q2 | ₩15,420.8M | -12.1% | 552 | -4.2% | ₩27.9M | -8.2% | 12 | 17 | 0% | Shrinking |
| 2023Q1 | ₩12,818.1M | +19.9% | 557 | -3.5% | ₩23M | +24.2% | 11 | 23 | 0% | Mixed |
| 2022Q4 | ₩16,200.4M | +1.4% | 569 | -1.9% | ₩28.5M | +3.4% | 13 | 12 | 0% | Mixed |
| 2022Q3 | ₩11,833.1M | -1.1% | 568 | -2.4% | ₩20.8M | +1.3% | 5 | 13 | 0% | Mixed |
| 2022Q2 | ₩17,535.3M | +32.9% | 576 | -1.5% | ₩30.4M | +35.0% | 5 | 6 | 0% | Growing |
| 2022Q1 | ₩10,691.2M | -2.5% | 577 | -1.9% | ₩18.5M | -0.7% | 8 | 11 | 0% | Mixed |
| 2021Q4 | ₩15,975.9M | — | 580 | — | ₩27.5M | — | 10 | 12 | 0% | — |
| 2021Q3 | ₩11,966.2M | — | 582 | — | ₩20.6M | — | 11 | 14 | 0% | — |
| 2021Q2 | ₩13,194.6M | — | 585 | — | ₩22.6M | — | 11 | 14 | 0% | — |
| 2021Q1 | ₩10,970.3M | — | 588 | — | ₩18.7M | — | 12 | 14 | 0% | — |
Area detail →every quarter since 2021, other industries, the boundary on the map
Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31
Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.
Meaning & limits
Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk.
Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series.