SEOUL COMMERCIAL AREA

종로·청계 관광특구 관광특구

종로구종로1·2·3·4가동· Area 653,127 m² · Area code 3001494 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

인테리어 2025 Q4 · Seoul data

Estimated sales (quarter)₩544.4M▼ -50.2% YoY
Stores30±0.0% YoY
Sales per store₩18.1M▼ -50.2% YoY

Reading this area Against a year earlier, estimated sales -50.2%, stores 0.0% and sales per store -50.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -43.6%
Stores▼ -18.9%
Sales per store▼ -30.4%
Market size
Estimated sales (quarter)
₩544.4M
vs 2024Q4
-50.2%
Estimated transactions
10,730
Per-store economics
Estimated sales per store
₩18.1M
vs a year ago
-50.2%
Per transaction
₩51K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩532.1M – ₩1,606.9M
20212022202320242025
₩965.3M₩544.4M
Stores29 – 37
20212022202320242025
3730
Sales per store₩15.2M – ₩44.6M
20212022202320242025
₩26.1M₩18.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -50.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
30
vs a year ago
0.0%
Franchise share
0% (0/30)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,010M₩544.4M
Stores 2024 Q1 → 2025 Q4
2930
Sales per store 2024 Q1 → 2025 Q4
₩34.8M₩18.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1125%
  • 11–1442%
  • 14–1729%
  • 17–214%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s3%
  • 40s17%
  • 50s6%
  • 60+73%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon10%
  • Tue5%
  • Wed15%
  • Thu14%
  • Fri26%
  • Sat19%
  • Sun11%
Gender
  • Male87%
  • Female13%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩544.4M-50.2%300.0%₩18.1M-50.2%000%Mixed
2025Q3₩556.1M-29.8%300.0%₩18.5M-29.8%100%Mixed
2025Q2₩612.2M-9.9%290.0%₩21.1M-9.9%000%Mixed
2025Q1₩828.5M-18.0%290.0%₩28.6M-18.0%010%Mixed
2024Q4₩1,092.6M-7.5%30+3.4%₩36.4M-10.6%000%Possible crowding
2024Q3₩791.7M+26.0%30-6.3%₩26.4M+34.5%100%Mixed
2024Q2₩679.4M-35.4%29-14.7%₩23.4M-24.3%000%Shrinking
2024Q1₩1,010M+89.8%29-17.1%₩34.8M+129.1%000%Mixed
2023Q4₩1,181.4M-26.5%29-19.4%₩40.7M-8.7%030%Shrinking
2023Q3₩628.1M-47.7%32-11.1%₩19.6M-41.1%020%Shrinking
2023Q2₩1,052.3M-9.3%34-5.6%₩31M-4.0%010%Shrinking
2023Q1₩532.1M-24.0%35-2.8%₩15.2M-21.8%010%Mixed
2022Q4₩1,606.9M+147.7%36-2.7%₩44.6M+154.6%000%Growing
2022Q3₩1,200.6M+50.1%36-2.7%₩33.3M+54.2%000%Growing
2022Q2₩1,160.7M+14.4%36-2.7%₩32.2M+17.6%000%Growing
2022Q1₩699.9M-27.5%36-2.7%₩19.4M-25.5%010%Mixed
2021Q4₩648.6M37₩17.5M000%
2021Q3₩800.1M37₩21.6M000%
2021Q2₩1,014.7M37₩27.4M000%
2021Q1₩965.3M37₩26.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.