SEOUL COMMERCIAL AREA

연희동 발달상권

서대문구연희동· Area 111,829 m² · Area code 3120093 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩7,666.5M▼ -2.9% YoY
Stores46▲ +4.5% YoY
Sales per store₩166.7M▼ -7.1% YoY

Reading this area Stores rose 4.5% from a year earlier while estimated sales stayed about the same (-2.9%), so sales per store fell 7.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +71.1%
Stores▲ +9.5%
Sales per store▲ +56.2%
Market size
Estimated sales (quarter)
₩7,666.5M
vs 2024Q4
-2.9%
Estimated transactions
223,189
Per-store economics
Estimated sales per store
₩166.7M
vs a year ago
-7.1%
Per transaction
₩34K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,481.4M – ₩8,703.7M
20212022202320242025
₩4,481.4M₩7,666.5M
Stores41 – 48
20212022202320242025
4246
Sales per store₩106.7M – ₩190.5M
20212022202320242025
₩106.7M₩166.7M
Openings0 – 4
20212022202320242025
31
Closings0 – 6
20212022202320242025
23
Franchise share13% – 24%
20212022202320242025
24%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.9%, stores YoY +4.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
46
vs a year ago
+4.5%
Franchise share
17% (8/46)
Movement
Openings (rate)
1 (2%)
Closings (rate)
3 (6%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩7,519.5M₩7,666.5M
Stores 2024 Q1 → 2025 Q4
4846
Sales per store 2024 Q1 → 2025 Q4
₩156.7M₩166.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–063%
  • 06–113%
  • 11–1439%
  • 14–1715%
  • 17–2135%
  • 21–246%
Age
  • 10s0%
  • 20s12%
  • 30s22%
  • 40s19%
  • 50s24%
  • 60+23%
Weekday / weekend
  • Weekday67%
  • Weekend33%
Day of week
  • Mon9%
  • Tue14%
  • Wed15%
  • Thu14%
  • Fri15%
  • Sat17%
  • Sun16%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩7,666.5M-2.9%46+4.5%₩166.7M-7.1%1317%Possible crowding
2025Q3₩8,383M+6.0%460.0%₩182.2M+6.0%3122%Growing
2025Q2₩7,841.2M-8.5%44-2.2%₩178.2M-6.4%2023%Mixed
2025Q1₩6,857.1M-8.8%43-10.4%₩159.5M+1.8%1121%Shrinking
2024Q4₩7,897.9M-1.7%44-2.2%₩179.5M+0.5%4618%Mixed
2024Q3₩7,907.7M-6.4%46+2.2%₩171.9M-8.4%2017%Mixed
2024Q2₩8,572.1M-1.5%45-6.3%₩190.5M+5.1%0316%Possible recovery
2024Q1₩7,519.5M-3.0%480.0%₩156.7M-3.0%4115%Mixed
2023Q4₩8,035.9M-2.8%45-4.3%₩178.6M+1.6%1116%Mixed
2023Q3₩8,448.1M+7.6%450.0%₩187.7M+7.6%1316%Growing
2023Q2₩8,703.7M+17.3%48+6.7%₩181.3M+9.9%2213%Growing
2023Q1₩7,754.3M+49.1%48+6.7%₩161.5M+39.8%1013%Growing
2022Q4₩8,263.8M+48.8%47+14.6%₩175.8M+29.8%2013%Growing
2022Q3₩7,853.3M+50.4%45+4.7%₩174.5M+43.7%3313%Growing
2022Q2₩7,423M+28.1%45+7.1%₩165M+19.5%0013%Growing
2022Q1₩5,199.4M+16.0%45+7.1%₩115.5M+8.3%4113%Growing
2021Q4₩5,555.4M41₩135.5M0317%
2021Q3₩5,222.5M43₩121.5M1119%
2021Q2₩5,796.2M42₩138M1221%
2021Q1₩4,481.4M42₩106.7M3224%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.